The Tulipstad Distric, a disguised name, is used as a “pilot” for the merger of two Dutch banks: ABN and AMRO. The financial structure of the two networks is detailed in the case and the Microsoft Excel Software. The software allows exploring the product/market portfolio of the two banks and defining the target portfolio of the new merged entity.
1. Quantitative implementation of market. 2. Segmentation and portfolios. 3. Profitability analysis.
- Marketing financial services
- Market segmentation
- Mergers and acquisitions
- Portfolio analysis