This case study describes the creation, co-leadership and ambitions of Vivaki, a new entity combining the 54M buying power of Publicis' media agencies. Intent on transforming Publicis for the digital era, Maurice Lévy brought David Kenny and his Digitas agency into the Publicis group in 2007.

This case profiles the leadership style, role and typical workday of David Kenny, co-managing partner of Vivaki. The Harvard Business School-educated former consultant and pioneer of digital media, starts at 4am and finishes at midnight. The case details Kenny's views on leadership, his co-leadership with Jack Klues, and how his leadership is seen by colleagues and business partners.

This case profiles the leadership style, role and typical workday of Jack Klues, co-managing partner of Vivaki. When he is not on the road, Jack Klues, a 55-year old mid-Western media buying expert, starts works around 7am and finishes at 6pm in Publicis' Chicago offices.