Caroline Zimmerman

This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine, as he puts together a data team to work on a strategy to turn the ailing publication around. This, as he discovers, involves more than hiring strong technical talent.

Published 11 Jun 2021

Reference 6668

Topic Leadership & Organisations

Industry Entertainment Media Production

Region Global

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Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

Published 30 Apr 2021

Reference 6668

Topic Leadership & Organisations

Industry Entertainment Media Production

Region Global

View case
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

Published 30 Apr 2021

Reference 6668

Topic Leadership & Organisations

Industry Entertainment Media Production

Region Global

View case
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.

Published 30 Apr 2021

Reference 6668

Topic Leadership & Organisations

Industry Entertainment Media Production

Region Global

View case