Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in. Kunal works hard to establish trust with them, which pays off when Tron Corp announces a raft of austerity measures that decimate the editorial team. Working more closely than ever before, they define a clearer, measurable business question that could save the business from collapse. Note: All companies, individuals and events in this case are entirely fictional.
Data teams are often given vague mandates that are centered around building a data capability rather than driving specific business outcomes. This case is intended to teach students how to ask impactful, high-value business questions of a data team so that resources are marshalled in service of a clear strategic goal and the KPIs that support it.
- First 100 Days
- Data
- AI
- Chief Data Officer
- Head of Analytics
- Analytics
- Head of Data
- Data science
- Algorithms
- Digital transformation
- Data-driven
- Business Questions
- Artificial intelligence
- Q22021
