This case describes how Wendler Einlagen GmbH & Co became the world’s largest shirt interlining provider: in 2007 it had a 40% market share in Europe and the US combined. Wendler produced interlinings for both the high and low value markets – from Hugo Boss to Aldi – with manufacturing operations in Germany and China and a warehouse in Hong Kong.
This case describes how Wendler Einlagen GmbH & Co became the world’s largest shirt interlining provider: in 2007 it had a 40% market share in Europe and the US combined. Wendler produced interlinings for both the high and low value markets – from Hugo Boss to Aldi – with manufacturing operations in Germany and China and a warehouse in Hong Kong.
The case describes how AMF Snaps, a supplier of fastenings for the premium clothes market, has risen to become one of Europe's leading and most innovative snaps companies.
The case describes how AMF Snaps, a supplier of fastenings for the premium clothes market, has risen to become one of Europe's leading and most innovative snaps companies.
