Ayesha Kohli

Wipro had set a goal to be among the 'Big 5' global IT players within the next five years. However, despite its tremendous business successes in the recent past, a Brand Perception Survey conducted in 2006 among prospective clients showed that awareness of Wipro was much lower than for its main Indian rival.

Published 30 Jun 2009

Reference 5615

Topic Marketing

Industry Information Technology and Services

Region Asia

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