Anita Balchandani

easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.

Published 06 Jan 2003

Reference 5119

Topic Strategy

Industry Entertainment

Region Europe

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