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1 case(s) found.
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
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Reference 6561
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Published 08 Mar 2023
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Length 2 page(s)
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Topic Strategy
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Region Middle-East
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Industry Insurance
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.