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This case is about Starbucks and its different sources of revenues. However, before this, a background of Starbucks history and business operation is explained. Starbucks' revenues are derived from its company operated retail stores, specialty operations, licensing, foodservice accounts, and other initiatives.
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Reference 5291
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Published 01 Aug 2005
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Length 12 page(s)
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Topic Economics & Finance
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Region Other Regions
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Industry Restaurants
This case is about Starbucks and its different sources of revenues. However, before this, a background of Starbucks history and business operation is explained. Starbucks' revenues are derived from its company operated retail stores, specialty operations, licensing, foodservice accounts, and other initiatives.