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    1 case(s) found.

    Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

    By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
    Add to cart popular award extra
    This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

      Published 24 Mar 2016

      Reference 6192

      Length 39 page(s)

      Topic Marketing

      Region Asia

      Industry Apparel and Fashion

      View case

      Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

      By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
      Add to cart popular award extra
      • Reference 6192

      • Published 24 Mar 2016

      • Length 39 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Apparel and Fashion

      This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
        View case

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