1 cases found.
Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.
- By
Reference 4765
Published 01 Jan 1998
Topic Strategy
Region Europe
Industry Automotive, Electrical/Electronic Manufacturing, Transportation/Trucking/Railroad
Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organization in the process.