Vanguard Inc.: Value Innovation in the Mutual Funds Business

Published 01 Jan 2000
Reference 4827
Topic Strategy
Region Global
Summary

This case examines the dramatic growth of the Vanguard group. It specifically examines the value logic that drove this growth.

Teaching objectives

To explore the value proposition of dramatic growth. To assess the strategic challenges of growth through internal development.

Keywords
  • Mutual funds
  • Value innovation
  • Investments
  • Index fund
  • Tracker fund
  • Stock market
  • Global.