Founded in 2012 in Montreal, GHGSat uses high-resolution satellites to pinpoint and quantify methane emissions. With a team of over 120, it empowers customers across different industries and functions to reduce their environmental footprint, optimize their operations and uphold environmental regulations. Its users include some of the world’s largest oil and gas companies. In 2023, the CEO, Stephane Germain (INSEAD MBA' 94J), was included on the inaugural “TIME100 Climate” list of the most influential leaders driving businesses to take climate action. The case study discusses the company’s founding, strategic choices and growth, the market for emissions detection, and key strategic issues in 2024.
Climate change creates strategic opportunities for entrepreneurs and companies who understand how demands for sustainability can be reconciled with business objectives. This case study enables discussion of how climate change creates business opportunities, how to develop a business model and strategy to seize those opportunities, and the technology and vertical-integration choices required to launch successfully. More broadly, it addresses issues such as new market creation, developing a value proposition, and achieving a competitive advantage in the context of sustainability.
- Greenhouse gas emission measurement
- CO2 emissions measurement
- methane emission measurement
- climate change
- sustainability
- measuring emissions with satellites
- measuring environmental footprint
- satellite value chain
- market for satellite emissions monitoring
- AI and emissions monitoring
- artificial intelligence and methane measurement
- SDG3 Good Health & Well-Being
- SDG9 Industry,Innovation and Infrastructure
- SDG11 Sustainable Cities and Communities
- SDG13 Climate Action
- SDG15 Life on Land
- Q22024
