The case describes the creation and development of a partnership between a large global corporation based in Europe (UK) and an entrepreneurial venture in South Korea. It illustrates a success, and the challenges that are likely to occur even when partners have co-operated successfully.
This case covers: The conditions for effective partnership in Asia About cooperation with an entrepreneurial firm when size and different mid sets can be a source of tension To explore which alternative strategies can be considered in a joint venture when conflicts of interest emerge
- JOINT VENTURE
- INTERNATIONAL PARTNERSHIPS
- TECHNOLOGY TRANSFER