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Dongsuh Industrial Co. Ltd.

By Henri-Claude de Bettignies,  Charlotte Butler
Published 04 Jan 1997
Reference 4744
Topic Strategy
Industry Automotive,  Logistics and Supply Chain
Region Asia
Length 20 page(s)
Language English
Inspection copy
6.00
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Summary

The case describes the creation and development of a partnership between a large global corporation based in Europe (UK) and an entrepreneurial venture in South Korea. It illustrates a success, and the challenges that are likely to occur even when partners have co-operated successfully.

Teaching objectives

This case covers: The conditions for effective partnership in Asia About cooperation with an entrepreneurial firm when size and different mid sets can be a source of tension To explore which alternative strategies can be considered in a joint venture when conflicts of interest emerge

Keywords
  • RD0997
  • AR1997
  • JOINT VENTURE
  • NEGOTIATION
  • TRUST
  • INTERNATIONAL PARTNERSHIPS
  • TECHNOLOGY TRANSFER
About the authors
de Bettignies

Henri-Claude de Bettignies

Emeritus Professor of Asian Business

Charlotte Butler


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