Dongsuh Industrial Co. Ltd.

Published 04 Jan 1997
Reference 4744
Topic Strategy
Region Asia
Summary

The case describes the creation and development of a partnership between a large global corporation based in Europe (UK) and an entrepreneurial venture in South Korea. It illustrates a success, and the challenges that are likely to occur even when partners have co-operated successfully.

Teaching objectives

This case covers: The conditions for effective partnership in Asia About cooperation with an entrepreneurial firm when size and different mid sets can be a source of tension To explore which alternative strategies can be considered in a joint venture when conflicts of interest emerge

Keywords
  • RD0997
  • AR1997
  • JOINT VENTURE
  • NEGOTIATION
  • TRUST
  • INTERNATIONAL PARTNERSHIPS
  • TECHNOLOGY TRANSFER