A Difficult Start

Published 01 Oct 1996
Reference 4676
Industry Chemicals
Region Asia

The case describes the challenges faced by an expatriate manager in understanding the host country culture (Thailand). Confronted with an important decision to take - regarding safety - he must choose which leadership style to adopt.

Teaching objectives

To explore the issues of cross-cultural communication To discuss leadership styles across cultures To illustrate how culture and management are related To learn about the Thai culture and its impact on managerial expectations and behaviour

  • AR1996