A Difficult Start

Published 01 Oct 1996
Reference 4676
Industry Chemicals
Region Asia
Length 4 page(s)

The case describes the challenges faced by an expatriate manager in understanding the host country culture (Thailand). Confronted with an important decision to take - regarding safety - he must choose which leadership style to adopt.

Teaching objectives

To explore the issues of cross-cultural communication To discuss leadership styles across cultures To illustrate how culture and management are related To learn about the Thai culture and its impact on managerial expectations and behaviour

  • AR1996