Prashant Malaviya

Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

Published 30 Nov 2013

Reference 5334

Topic Marketing

Region Europe

View case
Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

Published 01 Jul 2006

Reference 5334

Topic Marketing

Region Europe

View case
Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

Published 01 Jul 2006

Reference 5334

Topic Marketing

Region Europe

View case
Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A at home.

Published 07 Jan 2006

Reference 5334

Topic Marketing

Region Europe

View case
Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

Published 07 Jan 2006

Reference 5334

Topic Marketing

Region Europe

View case
Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.

Published 01 Jan 2004

Reference 5185

Topic Strategy

Region Global

View case
Please refer to part A for the abstract.

Published 01 Jan 2004

Reference 5185

Topic Strategy

Region Global

View case
Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?

Published 01 Dec 2003

Reference 5161

Topic Marketing

Region Europe

View case
Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?

Published 01 Dec 2003

Reference 5161

Topic Marketing

Region Europe

View case
Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?

Published 01 Dec 2003

Reference 5161

Topic Marketing

Region Europe

View case