Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A at home.

Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.

Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.

Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.

Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?

Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?