Prashant Malaviya

Lay's Potato Chips in Hungary (A): Creating Awareness and Building (Japanese)

By  Miguel Brendl,  Prashant Malaviya,  Swati Srivastava,  Laszlo Szocs
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Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

    Published 30 Nov 2013

    Reference 5334

    Topic Marketing

    Region Europe

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    Lay's Potato Chips in Hungary (A): Creating Awareness and Building (Japanese)

    Add to cart extra
    Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.
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      Lay's Potato Chips in Hungary (B1): Promotion Activity and Results

      By  Miguel Brendl,  Prashant Malaviya,  Swati Srivastava,  Laszlo Szocs
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      Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

        Published 01 Jul 2006

        Reference 5334

        Topic Marketing

        Region Europe

        View case

        Lay's Potato Chips in Hungary (B1): Promotion Activity and Results

        Add to cart
        Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.
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          Lay's Potato Chips in Hungary (B2): Long-Term Effects of Promotions

          By  Miguel Brendl,  Prashant Malaviya,  Swati Srivastava,  Laszlo Szocs
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          Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

            Published 01 Jul 2006

            Reference 5334

            Topic Marketing

            Region Europe

            View case

            Lay's Potato Chips in Hungary (B2): Long-Term Effects of Promotions

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            Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.
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              Lay's Potato Chips in Hungary (A): Creating Awareness and Building Brand Image at Product Launch

              By  Miguel Brendl,  Prashant Malaviya,  Swati Srivastava,  Laszlo Szocs
              Add to cart popular
              Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A at home.

                Published 07 Jan 2006

                Reference 5334

                Topic Marketing

                Region Europe

                View case

                Lay's Potato Chips in Hungary (A): Creating Awareness and Building Brand Image at Product Launch

                Add to cart popular
                Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A at home.
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                  Lay's Potato Chips in Hungary (C): The Second ‘Money in the Bag’

                  By  Miguel Brendl,  Prashant Malaviya,  Swati Srivastava,  Laszlo Szocs
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                  Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.

                    Published 07 Jan 2006

                    Reference 5334

                    Topic Marketing

                    Region Europe

                    View case

                    Lay's Potato Chips in Hungary (C): The Second ‘Money in the Bag’

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                    Lay's was a second mover when it introduced its potato chips to rapidly evolving post-communist Hungary. By inserting cash into its potato chip bags, Lay's increased sales dramatically and permanently (i.e., also post-promotion). In contrast, after withdrawing a second "Money in the Bag" promotion, sales fell. Students prepare case A (5 pages) at home.
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                      Telenor in Bangladesh : The Prospect of Doing Good and Doing Well? (A)

                      By  Prashant Malaviya,  Arvind Singhal,  Peer-Jacob Svenkerud
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                      Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.

                        Published 01 Jan 2004

                        Reference 5185

                        Topic Strategy

                        Region Global

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                        Telenor in Bangladesh : The Prospect of Doing Good and Doing Well? (A)

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                        Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.
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                          Telenor in Bangladesh : Achieving Multiple Bottom-lines at GrameenPhone (B)

                          By  Prashant Malaviya,  Arvind Singhal,  Swati Srivastava,  Peer-Jacob Svenkerud
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                          Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.

                            Published 01 Jan 2004

                            Reference 5185

                            Topic Strategy

                            Region Global

                            View case

                            Telenor in Bangladesh : Achieving Multiple Bottom-lines at GrameenPhone (B)

                            Add to cart
                            Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.
                              View case

                              Telenor in Bangladesh : The Way Forward (C)

                              By  Prashant Malaviya,  Arvind Singhal,  Swati Srivastava,  Peer-Jacob Svenkerud
                              Add to cart
                              Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.

                                Published 01 Jan 2004

                                Reference 5185

                                Topic Strategy

                                Region Global

                                View case

                                Telenor in Bangladesh : The Way Forward (C)

                                Add to cart
                                Telenor has the opportunity to "do well and do good" in Bangladesh. It could help its financial bottom line by being a first-mover in the Bangladesh mobile telephone market and establish a successful operation through partnership with the world-renowned Grameen Bank.
                                  View case

                                  Skoda Auto (A): Rebuilding the Brand

                                  By  Prashant Malaviya,  Swati Srivastava
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                                  Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?

                                    Published 12 Jan 2003

                                    Reference 5161

                                    Topic Marketing

                                    Industry Automotive

                                    Region Europe

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                                    Skoda Auto (A): Rebuilding the Brand

                                    Add to cart extra
                                    Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?
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                                      Skoda Auto (B): Brand Turnaround Post-script

                                      By  Prashant Malaviya,  Swati Srivastava
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                                      Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?

                                        Published 12 Jan 2003

                                        Reference 5161

                                        Topic Marketing

                                        Industry Automotive

                                        Region Europe

                                        View case

                                        Skoda Auto (B): Brand Turnaround Post-script

                                        Add to cart
                                        Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?
                                          View case

                                          Skoda Auto (A): Rebuilding the Brand

                                          By  Prashant Malaviya,  Swati Srivastava
                                          Add to cart extra
                                          Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?

                                            Published 12 Jan 2003

                                            Reference 5161

                                            Topic Marketing

                                            Industry Automotive

                                            Region Europe

                                            View case

                                            Skoda Auto (A): Rebuilding the Brand

                                            Add to cart extra
                                            Skoda Auto had a serious brand image problem: most people in UK think of "Skoda" as the generic name for anything that is of the worst possible quality. How should Skoda launch its new car model, Fabia, and turnaround this image so that more people would consider a Skoda for their next purchase?
                                              View case