Melanie Milovac

Assistant Professor of Entrepreneurship and Family Enterprise
Email melanie.milovac@insead.edu
K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market?

Published 29 Oct 2018

Reference 6419

Topic Entrepreneurship

Region Global

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Constance and Gopal have both quit their jobs at reputed organisations to join the Entrepreneur First (EF) programme to realise their entrepreneurial ambitions. They bring different sets of skills to the table but are united in their desire to do something meaningful at the forefront of technology.

Published 29 Oct 2018

Reference 6413

Topic Entrepreneurship

Region Asia

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Social Psychology of Entrepreneurship