Karen Powell

Procter & Gamble and Population Services International (PSI): Social Marketing for Safe Water

By  Margaret Hanson,  Karen Powell
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PuR, the water purification product sold in small sachets, had suffered a string of failed market tests, but the public health benefits of the product had been demonstrated repeatedly in bottom of the pyramid (BOP) markets where finding clean drinking water can be a daily nightmare.

    Published 01 Oct 2006

    Reference 5394

    Topic Responsibility

    Region Global

    View case

    Procter & Gamble and Population Services International (PSI): Social Marketing for Safe Water

    Add to cart award
    PuR, the water purification product sold in small sachets, had suffered a string of failed market tests, but the public health benefits of the product had been demonstrated repeatedly in bottom of the pyramid (BOP) markets where finding clean drinking water can be a daily nightmare.
      View case

      Procter & Gamble PuR: Purifier of WaterTM (B): A Second Chance

      By  Margaret Hanson,  Karen Powell
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      P&G's PuR: Purifier of Water, a household water treatment sold in small sachets, was developed by P&G, in collaboration with the US Centers for Disease Control (CDC), and targeted 'bottom of the pyramid' (BOP) households, where water treatment facilities are often lacking. The product was a technological and public health success, but a commercial market failure (Case A).

        Published 01 Oct 2006

        Reference 5394

        Topic Responsibility

        Region Global

        View case

        Procter & Gamble PuR: Purifier of WaterTM (B): A Second Chance

        Add to cart
        P&G's PuR: Purifier of Water, a household water treatment sold in small sachets, was developed by P&G, in collaboration with the US Centers for Disease Control (CDC), and targeted 'bottom of the pyramid' (BOP) households, where water treatment facilities are often lacking. The product was a technological and public health success, but a commercial market failure (Case A).
          View case

          Procter & Gamble PuR Purifier of WaterTM (A): Developing the Product and Taking it to Market

          By  Margaret Hanson,  Karen Powell
          Add to cart award
          P&G's PuR: Purifier of Water, a household water treatment sold in small sachets, was developed by P&G, in collaboration with the US Centers for Disease Control (CDC), and targeted 'bottom of the pyramid' (BOP) households, where water treatment facilities are often lacking. The product was a technological and public health success, but a commercial market failure (Case A).

            Published 10 Jan 2006

            Reference 5394

            Topic Responsibility

            Region Global

            View case

            Procter & Gamble PuR Purifier of WaterTM (A): Developing the Product and Taking it to Market

            Add to cart award
            P&G's PuR: Purifier of Water, a household water treatment sold in small sachets, was developed by P&G, in collaboration with the US Centers for Disease Control (CDC), and targeted 'bottom of the pyramid' (BOP) households, where water treatment facilities are often lacking. The product was a technological and public health success, but a commercial market failure (Case A).
              View case