Elissa Swift

CASE STUDY

Adidas: Inventory Management During a Product Crisis

By  Daniel A. Bens,  Elissa Swift
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Adidas, the German athletic wear firm, suffered a major business shock in October 2022 when it ended its collaboration with rapper Kanye West (aka Ye), the creative influence behind its leisure footwear brand Yeezy.

    Published 26 Jun 2025

    Reference 6934

    Topic Economics & Finance

    Industry Apparel and Fashion

    Region Europe

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    Adidas: Inventory Management During a Product Crisis

    Add to Cart new

    Adidas, the German athletic wear firm, suffered a major business shock in October 2022 when it ended its collaboration with rapper Kanye West (aka Ye), the creative influence behind its leisure footwear brand Yeezy.

      View