Bart De Roover

Adjunct Professor
Throughout the last 20 years the LEGO Group has nurtured and developed an eco-system of alliances with different partners in different industries. Ever since the late nineties digital game play has been growing exponentially, kids spend much more time on screens and the LEGO Group has to follow this trend by adapting its partnership strategy and approach.

Published 24 Jun 2021

Reference 6483

Topic Strategy

Region Global

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