Balaji Chakravarthy

This case describes the remarkable success story of the Industrial Electronics Division created at ASESA in 1984 as an in-house employment agency to help find suitable sub-contracting opportunities for ASESA’s redundant employees.

Published 01 Jan 1994

Reference 4456

Topic Strategy

Industry Telecommunications Consumer Electronics

Region Europe

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The case describes the introduction of an innovative new program called Cenit, describing the developments leading up to it, the Cenit organization and philosophy, the Cenit model and the challenges facing the company in implementing it.

Published 01 Jan 1994

Reference 4456

Topic Strategy

Industry Telecommunications Consumer Electronics

Region Europe

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The note describes the emerging scope of the information and communications industries treated as a single entity, being brought about by the combined change forces of technological progress and deregulation.

Published 01 Jan 1994

Reference 4382

Topic Strategy

Industry Telecommunications Business Supplies and Equipment Information Services

Region Global

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The note describes the emerging scope of the information and communications industries treated as a single entity, being brought about by the combined change forces of technological progress and deregulation.

Published 01 Jan 1994

Reference 4382

Topic Strategy

Region Global

View case