A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience.

A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience.

Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.