In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.

On January 28th, 2021 Netflix Inc., an online streaming service provider based in Los Gatos, California, reported a positive cash flow from operating activities for the first time since 2014. The case explores how Netflix’s accounting choices contributed to this achievement.

This fictional case introduces an M&A deal structuring exercise. Two strategy consulting companies, East Coast Strategy Consultants Inc. (EAST) and West Coast Strategic Management Advisory Corp. (WEST), are contemplating acquiring a company in the accounting and advisory services sector, either Ocean & Whistle Accounting (OW) or LeDosh (LD).

Activate Healthcare, a deliverer of primary healthcare services in the US, is disrupting the way small-to mid-sized companies provide health services to their employees.