Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.

Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new ESG-based legal status.

Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new ESG-based legal status.