- Your selection
- Clear all
- Award winning x
- Pharmaceuticals x
- Global x
1 case(s) found.
This case series deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (ALZA). It covers a period of about eight years: from 1977 until 1984. The first cases describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity.
-
Reference 4243
-
Published 01 Jan 1988
-
Length 29 page(s)
-
Topic Entrepreneurship
-
Region Global
-
Industry Pharmaceuticals
This case series deals with a technological partnership between a large firm (Ciba-Geigy) and a small firm (ALZA). It covers a period of about eight years: from 1977 until 1984. The first cases describe the pharmaceutical industry, the two companies, and the events leading up to the partnership opportunity.