Summary
This case looks at the strategy formulation and implementation in global private banking, from the perspective of the pre-eminent firm in this industry.
Teaching objectives
Selection of strategic objectives and identification of fundamental drivers of one of the most hotly contested parts of the global financial services industry. The key issue is how to profitably grow the onshore business in various markets against stiff local competition.
Keywords
- Strategy
- Banking
- Private banking
- Asset management
