SNECMA and General Electric (A)

Published 02 Jan 1997
Reference 4669
Topic Strategy
Region Global
Summary

The cases retrace the history of the GE-SNECMA alliance, from its inception in the 1970s, and the choice of its initial design, to the mid 1990s, when the partners face the first serious crisis in their relationship.

Teaching objectives

To illustrate how the careful design of an alliance (role differentiation and complementarity, governance structure and mechanism, interface processes) can overcome the difficulties faced in cooperation between partners with very different starting positions and subject to the pressure of different stakeholders, in particular their home governments.

Keywords
  • RD0196
  • AR1996
  • STRATEGIC MANAGEMENT
  • STRATEGIC ALLIANCES
  • JOINT VENTURE
  • COOPERATIVE PROJECTS
  • JET ENGINES
  • DESIGN OF ALLIANCES
  • GOVERNANCE OF ALLIANCES
  • GLOBAL COMPETITION