Samsung Berlin

Published 01 Feb 1997
Reference 4672
Topic Operations
Region Europe
Summary

The Samsung Berlin case describes the revitalisation of a former East German producer of Cathode Ray Tubes for TV. Attention is paid to the sequence of programmes implemented to revitalise the plant as well as the cultural problems between Korean managers and German workers.

Teaching objectives

The objective is to demonstrate how we can quickly increase productivity after the takeover of a plant, as well as to demonstrate how Korean manufacturers approach production.

Keywords
  • AR1997
  • PRODUCTION
  • REVITALISATION
  • KOREANS IN EUROPE
  • INTERNATIONAL MANUFACTURING