Creating Cultural Change in a Swedish-Hungarian Joint Venture (A)

Published 03 Jan 1994
Reference 4473
Region Europe
Summary

The case describes the development of HRM practices in a joint venture established in 1991 near Budapest. It focuses on the role of HRM in changing the corporate culture to emphasise people and excellence in products and services in order to create a competitive company.

Teaching objectives

To examine the role of Human Resource Management in creating conditions for organisational learning in East/West European joint ventures.

Keywords
  • HUMAN
  • RESOURCES
  • MANAGEMENT