Corporate Entrepreneurship: The Implementation Challenge for New Businesses Inside Firms

Published 27 Aug 2010
Reference 5734
Topic Strategy
Region Global
Summary

Unlike standalone start-ups, corporate start-ups exist in firms with a relative abundance of resources. Yet, these resources usually come with ‘strings attached,’ i.e. obligations and expectations. The implementation challenge can be summed up as one of overcoming resource constraints while minimizing social constraints. This note offers five actions corporate entrepreneurs take to overcome the implementation challenge.

Teaching objectives

- To explain the implementation challenge to new business building inside established firms - To describe five actions a corporate entrepreneur can take to reduce these social constraints during the implementation of the new business: start small, start with a sponsor, limit resources required, find the right metrics for the new business, and build and leverage her individual network

Keywords
  • Corporate entrepreneurship
  • New business building
  • Innovation
  • Sponsorship
  • Networks
  • Performance metrics
  • AR0910
  • AR2010
  • RD0710