Bitronic GmbH - Looking for a Future

Published 11 Jan 2005
Reference 5319
Topic Strategy
Region Europe
Summary

Bitronic GmbH is the crown jewel of mother company EMTS which files for bankrupct in late 2003. This case illustrates the interests of the different parties involved in the sales process of Bitronic: the mother company, its creditors, management and employees, competitors and potential acquirers.

Teaching objectives

In the sales process of Bitronic GmbH, the price is an important, but not the only criterion to find the right buyer. Speed and the ability to collaborate with management and employees become evident as important additional factors, as only a buyer with a true value creation strategy can submit a credible bit.

Keywords
  • AR2005
  • AR0506
  • RD1105
  • MANAGEMENT BUYOUT
  • BANKRUPCY
  • NEW ECONOMY
  • M and A
  • MERGERS AND ACQUISITIONS
  • SPIN OFF
  • PRIVATE EQUITY