Olivier Jarry

With the publication of CK Prahalad’s “The Fortune at the Bottom of the Pyramid” (2005), the poor were suddenly seen as a potential market in the eyes of multinational corporations (MNCs). Although poor, the BOP is a large and growing market.

Published 27 Oct 2014

Reference 6088

Topic Strategy

Industry Pharmaceuticals

Region Asia

View case
With the publication of CK Prahalad’s “The Fortune at the Bottom of the Pyramid” (2005), the poor were suddenly seen as a potential market in the eyes of multinational corporations (MNCs). Although poor, the BOP is a large and growing market.

Published 27 Oct 2014

Reference 6088

Topic Strategy

Industry Pharmaceuticals

Region Asia

View case