The case discusses a conflict over strategy between the Management and Supervisory Board of Stork, a Dutch diversified company active in Aerospace, Food Systems, Technical Services and Prints, and two hedge funds, Centaurus and Paulson, which since 2004 have build a sizeable stake in the company.

The case focuses on the Nielsen Company, formerly known as VNU, facing investor opposition to its acquisition of IMS Health for euro 5.8 billion. It first describes the history of VNU and strategy of its CEO Robert van den Bergh as it redeploys its assets between 2000 and 2005 towards Marketing Information, and away from print media.