Efrat Zohar

Initially available only in low doses, sales of the aggressively priced Baycol/Lipobay anti-cholesterol drug pick up when the product is marketed at higher doses, especially in the large US market. On course for €1 billion sales, the product is withdrawn worldwide in response to reports of a number of deaths associated with its use.

Published 07 Jan 2006

Reference 5385

Topic Marketing

Industry Pharmaceuticals

Region Global

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