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Abhishek Borah

Associate Professor of Marketing

This teaching case examines the December 2025 operational crisis at IndiGo Airlines, India’s largest domestic carrier, during which large-scale flight cancellations disrupted travel nationwide at the peak of the winter season.

Published 18 Mar 2026

Reference 7084

Topic Marketing

Industry Aviation and Aerospace

Region Asia

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Use of Language in the Marketplace, Managing Brand Crisis, Computational Linguistics