Pixtech, Inc

Published 01 Jan 1998
Reference 4754
Topic Strategy
Region Europe
Summary

The case describes the web of alliances that PixTech, a small entrepreneurial start-up in France, has built to accelerate the development and exploitation of a new technology in the area of flat screen displays.

Teaching objectives

To assess the feasibility of building and using a network of strategic alliances to create a complete business system and value chain and to accelerate the diffusion of an innovation and the growth of an entrepreneurial venture.

Keywords
  • AR1998
  • STRATEGIC ALLIANCES
  • ENTREPRENEURSHIP
  • INNOVATIONS
  • NEW VENTURE
  • TECHNOLOGY STRATEGY
  • ELECTRONICS
  • RD0798
  • EUROPE
  • COMPUTER