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Pixtech, Inc

By Yves L. Doz,  Peter Smith Ring,  Stefanie Lenway,  Thomas Murtha
Published 01 Jan 1998
Reference 4754
Topic Strategy
Industry Business Supplies and Equipment,  Computer Hardware
Region Europe
Length 21 page(s)
Inspection copy
Teaching note
6.00
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Summary

The case describes the web of alliances that PixTech, a small entrepreneurial start-up in France, has built to accelerate the development and exploitation of a new technology in the area of flat screen displays.

Teaching objectives

To assess the feasibility of building and using a network of strategic alliances to create a complete business system and value chain and to accelerate the diffusion of an innovation and the growth of an entrepreneurial venture.

Keywords
  • AR1998
  • STRATEGIC ALLIANCES
  • ENTREPRENEURSHIP
  • INNOVATIONS
  • NEW VENTURE
  • TECHNOLOGY STRATEGY
  • ELECTRONICS
  • RD0798
  • EUROPE
  • COMPUTER
About the authors
Doz

Yves L. Doz

Emeritus Professor of Strategic Management

Peter Smith Ring

Stefanie Lenway

Thomas Murtha


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