Codan 2000

Published 12 Jan 1997
Reference 4792
Industry Plastics
Region Europe
Length 21 page(s)
Prizes & Awards

Winner of 2004 European Case Awards, Human Resource Management / Organisational Behaviour Category


Codan 2000 is a change project at a Danish rubber company to break down functional barriers and build client/business orientation. It focuses on the creation of self-managed teams in three new product factories. After two years of implementation, Codan 2000 lives up to performance expectations in one unit, there is 25% progress in a second, but no progress in a third. How can necessary changes be speeded up?

Teaching objectives

To explore issues of management of change on an Organizational Behavior, Change, or HRM course, particularly in connection with the implementation of Empowerment, BPR (business process reengineering) or TQM, with a particular focus on self-managed teams. The case encourages deep discussion on why such initiatives sometimes succeed and often fail. It is suitable for both MBA and executive programs, and it can also be used in an Operations Management course.

  • AR1997
  • Organizational Change
  • Self-managed Teams
  • Empowerment
  • Business Process Reengineering (BPR)
  • Leadership
  • Human Resources Management
  • Cellular Manufacturing
  • Total Quality Management