This case study discusses how Gilman, a subsidiary of Inchcape Plc, had to rebuild the distribution of photocopiers for Ricoh in Thailand. They succeed to some extent but find it difficult to gain market leadership against strong competition from firms such as Fuji-Xerox. The case concludes by showing that various options for further growth are still open.

This case study discusses the scenario of a managing director of an advertising firm is told by an outside supplier that corruption exists in his organisation. As an expatriate dealing with locals in a country in which kickbacks are not unusual, he finds it difficult to ensure proper business practices in his company.

This case study focuses on how a mature market in Europe forces MAN to look for new markets in diesel engines and trucks in Asia. It follows how the government of the Philippines invites MAN to invest in a major plant for diesel engines. Thus resulting in negotiations that turn out to be difficult, both for the government as well as the potential local partner.