Katty Marmenout

Reem Al-Shemari and the Abu Dhabi Brand: Generation Y Leadership in the UAE

By  Manfred F. R. Kets de Vries,  Elizabeth Florent-Treacy,  Katty Marmenout,  Rola Tassabehji
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The Emirate of Abu Dhabi has witnessed rapid development in recent decades. As its physical, economic and demographic landscapes evolve, the time has come to reflect on the challenges and opportunities ahead. This case illustrates the establishment and achievements of the Office of the Brand of Abu Dhabi (OBAD).

    Published 22 Feb 2010

    Reference 5671

    Topic Leadership & Organisations

    Industry Leisure, Travel and Tourism

    Region Middle-East

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    Reem Al-Shemari and the Abu Dhabi Brand: Generation Y Leadership in the UAE

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    The Emirate of Abu Dhabi has witnessed rapid development in recent decades. As its physical, economic and demographic landscapes evolve, the time has come to reflect on the challenges and opportunities ahead. This case illustrates the establishment and achievements of the Office of the Brand of Abu Dhabi (OBAD).
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      Fatima Al Jaber and Al Jaber Group: Traditions and Transitions in a United Arab Emirates Family Enterprise

      By  Manfred F. R. Kets de Vries,  Ebba Abdon,  Elisabet Engellau,  Elizabeth Florent-Treacy,  Laura Guillen,  Katty Marmenout
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      Very little has been written about women business leaders in the Middle East. Fatima Al Jaber is the Chief Operating Officer of a multibillion-dollar family owned company in Abu Dhabi. The case traces her personal history, highlights the challenges faced by family businesses in the region, and focuses on the distinctive strengths and leadership styles of Muslim businesswomen.

        Published 30 Sep 2009

        Reference 5609

        Topic Family Business

        Industry Construction

        Region Middle-East

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        Fatima Al Jaber and Al Jaber Group: Traditions and Transitions in a United Arab Emirates Family Enterprise

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        Very little has been written about women business leaders in the Middle East. Fatima Al Jaber is the Chief Operating Officer of a multibillion-dollar family owned company in Abu Dhabi. The case traces her personal history, highlights the challenges faced by family businesses in the region, and focuses on the distinctive strengths and leadership styles of Muslim businesswomen.
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