- Your selection
- Clear all
- Marketing and Advertising x
- English x
3 case(s) found.
Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the “PlayPump”, a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel.
Reference 6299
Published 21 Apr 2017
Length 2 page(s)
Topic Responsibility
Region Africa
Industry Philanthropy, Marketing and Advertising
Having had a successful career in advertising, Trevor Field wanted to give back to society by establishing a social enterprise addressing the problem of access to clean drinking water among poor communities in South Africa. His solution involved an invention called the “PlayPump”, a merry-go-round that pumped water from deep under the ground every time that children spun the carrousel.
Velib' is a station bicycle system in which rented bicycles can be picked up in one station and returned to a different one, and is an initiative of the mayor of Paris in partnership with JCDecaux, the giant advertising company. The system has been an instant success, with 50 million users in its first two years of operations.
Reference 5689
Published 28 Jun 2010
Length 8 page(s)
Topic Strategy
Region Europe
Industry Marketing and Advertising
Velib' is a station bicycle system in which rented bicycles can be picked up in one station and returned to a different one, and is an initiative of the mayor of Paris in partnership with JCDecaux, the giant advertising company. The system has been an instant success, with 50 million users in its first two years of operations.
The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.
Reference 5512
Published 31 May 2008
Length 25 page(s)
Topic Marketing
Region Global
Industry Market Research, Marketing and Advertising, Apparel and Fashion
The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.