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2 case(s) found.
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
Reference 6640
Published 19 Apr 2022
Length 9 page(s)
Topic Marketing
Region Europe
Industry Food and Beverages Production
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.
Reference 6433
Published 24 Sep 2018
Length 26 page(s)
Topic Responsibility
Region Global
Industry Financial Services
Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.