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2 case(s) found.
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
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Reference 5694
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Published 28 Sep 2011
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Length 11 page(s)
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Topic Strategy
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Region Global
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Industry Online Media
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
Abstract
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
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Reference 5694
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Published 26 Jun 2018
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Length 11 page(s)
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Topic Strategy
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Region Global
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Industry Online Media
Abstract
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.