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INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise.
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Reference 6384
Published 17 Mar 2021
Topic Strategy
Region Other Regions
Industry Legal Services
INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise.