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29 cases found.

Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

By  Joerg Niessing,  Pascale Balze
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In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.

    Published 18 Feb 2020

    Reference 6557

    Topic Marketing

    Region Europe

    Industry Computer Networking

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    Google in Russia: Leveraging Digital Analytics and Intelligence for Sustainable Growth

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    In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.
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      Enel's Innovability: Global Open Innovation and Sustainability

      By  L. Felipe Monteiro,  Jose Miguel Garcia
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      The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).

        Published 12 Nov 2019

        Reference 6510

        Topic Responsibility

        Region Europe

        Industry Utilities,  Oil & Energy,  Renewables & Environment

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        Enel's Innovability: Global Open Innovation and Sustainability

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        The case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”).
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          Benjamin Millepied at the Paris Opera Ballet

          By  Isabelle Solal,  Kaisa Snellman,  Gianpiero Petriglieri
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          In December 2015, barely one year into his tenure as the head of the Paris Opera Ballet (POB), celebrity dancer, choreographer, and entrepreneur Benjamin Millepied was caught in a storm of controversy.

            Published 26 Jul 2019

            Reference 6499

            Topic Leadership & Organisations

            Region Europe

            Industry Entertainment,  Performing Arts

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            Benjamin Millepied at the Paris Opera Ballet

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            In December 2015, barely one year into his tenure as the head of the Paris Opera Ballet (POB), celebrity dancer, choreographer, and entrepreneur Benjamin Millepied was caught in a storm of controversy.
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              HelloZack: Simplifying the Apple Selling Experience

              By  James Costantini,  Dawn Jarisch
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              HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products.

                Published 02 May 2019

                Reference 6487

                Topic Strategy

                Region Europe

                Industry Consumer Services,  Consumer Electronics

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                HelloZack: Simplifying the Apple Selling Experience

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                HelloZack is a young entrepreneurial firm based in Paris focused on the purchase and resale of second-hand Apple products, part of a broader ecosystem that supports ongoing use of Apple products.
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                  Generali Italia: Building Digital Foundations - From Integration to Transformation

                  By  Charles Galunic,  Anne-Marie Carrick
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                  Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives.

                    Published 02 May 2019

                    Reference 6484

                    Topic Leadership & Organisations

                    Region Europe

                    Industry Financial Services,  Insurance

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                    Generali Italia: Building Digital Foundations - From Integration to Transformation

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                    Digital transformations require foundations. Placing advanced technologies on top of poor organizational structures and processes is not likely to work. Digital transformation may involve long-term strategic and organizational development to create a solid foundation that can properly absorb and develop digital initiatives.
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                      From the Ground Up: The Foundations of Discipline in Adaptive Organizations – The French Air Force

                      By  Charles Galunic,  Hervé de Saint-Exupéry,  Enea Fracassi
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                      Imagine a high-tech environment which is a hive of creativity and collaboration, where people think in terms of platforms and ecosystems, and are asked to provide a rapid response in pursuit of a goal. While a start-up setting in a tech hub will likely come to mind, such a setting is typical of a more traditional (yet advanced) organization – the military.

                        Published 25 Mar 2019

                        Reference 6471

                        Topic Leadership & Organisations

                        Region Europe

                        Industry Military

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                        From the Ground Up: The Foundations of Discipline in Adaptive Organizations – The French Air Force

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                        Imagine a high-tech environment which is a hive of creativity and collaboration, where people think in terms of platforms and ecosystems, and are asked to provide a rapid response in pursuit of a goal. While a start-up setting in a tech hub will likely come to mind, such a setting is typical of a more traditional (yet advanced) organization – the military.
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                          Outfit7 (A): Human Resource Management and Culture at a Start-up

                          By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
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                          Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

                            Published 22 Feb 2019

                            Reference 6459

                            Topic Entrepreneurship

                            Region Europe

                            Industry Broadcast Media

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                            Outfit7 (A): Human Resource Management and Culture at a Start-up

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                            Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
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                              Outfit7 (B): Entrepreneurial Leadership at a Scale-up

                              By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
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                              Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

                                Published 22 Feb 2019

                                Reference 6459

                                Topic Entrepreneurship

                                Region Europe

                                Industry Broadcast Media

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                                Outfit7 (B): Entrepreneurial Leadership at a Scale-up

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                                Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
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                                  Outfit7 (C): Scaling up a Unicorn - Continuity and Renewal

                                  By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
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                                  Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

                                    Published 22 Feb 2019

                                    Reference 6459

                                    Topic Entrepreneurship

                                    Region Europe

                                    Industry Broadcast Media

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                                    Outfit7 (C): Scaling up a Unicorn - Continuity and Renewal

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                                    Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
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                                      ATOS: The Zero Email Company (A)

                                      By  Andrew Shipilov,  Robert Crawford
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                                      The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.

                                        Published 25 Mar 2019

                                        Reference 6456

                                        Topic Strategy

                                        Region Europe

                                        Industry Information Technology and Services

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                                        ATOS: The Zero Email Company (A)

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                                        The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.
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                                          ATOS: The Zero Email Company (B)

                                          By  Andrew Shipilov,  Robert Crawford
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                                          The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.

                                            Published 25 Mar 2019

                                            Reference 6456

                                            Topic Strategy

                                            Region Europe

                                            Industry Information Technology and Services

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                                            ATOS: The Zero Email Company (B)

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                                            The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues.
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                                              How Corporates Co-innovate with Startups: The BMW Startup Garage

                                              By  Joerg Niessing,  Laurence Capron,  Nathan Furr,  Pascale Balze
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                                              At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).

                                                Published 02 May 2019

                                                Reference 6439

                                                Topic Strategy

                                                Region Europe

                                                Industry Automotive

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                                                How Corporates Co-innovate with Startups: The BMW Startup Garage

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                                                At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
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