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38 cases found.

Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

By  Jason P. Davis,  Anne Yang
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Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.

    Published 19 Mar 2020

    Reference 6577

    Topic Entrepreneurship

    Region Global

    Industry Computer Networking

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    Cloud Wars Go Global: How Amazon, Microsoft, Google and Alibaba Compete in Web Services

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    Cloud computing, a concept unknown until relatively recently, has been adopted by organizations around the world, both large and small, as part of their computing strategy. Many companies have experienced the cost and flexibility advantages of cloud computing and are using various cloud computing models to solve their business problems.
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      Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

      By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
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      This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

        Published 24 Jan 2020

        Reference 6558

        Topic Strategy

        Region Global

        Industry Telecommunications

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        Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

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        This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
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          ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

          By  Jason P. Davis,  Minh Vo,  Anne Yang
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          ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

            Published 31 May 2019

            Reference 6489

            Topic Entrepreneurship

            Region Global

            Industry Computer Networking,  Consumer Services,  Information Technology and Services

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            ByteDance Beyond China: Leveraging Consumer Artificial Intelligence (AI) from Toutiao to Musical.ly and TikTok

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            ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
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              WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

              By  Wolfgang Ulaga,  Joerg Niessing,  Nancy J. Brandwein
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              WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.

                Published 02 May 2019

                Reference 6488

                Topic Marketing

                Region Global

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                WeWork - Service Excellence through Business Model Innovation: Creating Outstanding Customer Experiences by Leveraging Data, Analytics and Digital Technologies

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                WeWork has seen a decade of growth with a disruptive new service business model in a rapidly transforming industry: shared office space for start-ups (and increasingly for big companies) thanks to its understanding of workplace trends such as the ‘gig’ economy, the rise of millennials and Generation Z in the workforce, more collaborative office work and tech-enabled mobility of employees.
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                  Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

                  By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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                  The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

                    Published 13 Feb 2019

                    Reference 6455

                    Topic Strategy

                    Region Global

                    Industry Consumer Goods,  Mechanical or Industrial Engineering

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                    Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

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                    The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
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                      Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

                      By  David Dubois,  Jean-Michel Moslonka
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                      Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.

                        Published 25 Mar 2019

                        Reference 6446

                        Topic Marketing

                        Region Global

                        Industry Oil & Energy

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                        Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger

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                        Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
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                          Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

                          By  Pierre Chandon,  Laura Heely,  Fernando Machado
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                          Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

                            Published 25 Jun 2018

                            Reference 6402

                            Topic Marketing

                            Region Global

                            Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

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                            Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

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                            Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
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                              Disney and 21st Century Fox: Reshaping Disney's Strategy for the Digital Age

                              By  Guillaume Roels,  Anne-Marie Carrick
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                              At the end of 2017, Disney announced it would acquire the majority of 21st Century Fox’s assets including its movie studio, TV production company, cable channels and regional sports networks. If approved, the deal would give Disney the scale and content to develop its own streaming service by 2019, when its contract with Netflix expired.

                                Published 30 Nov 2018

                                Reference 6400

                                Topic Operations

                                Region Global

                                Industry Entertainment,  Media Production

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                                Disney and 21st Century Fox: Reshaping Disney's Strategy for the Digital Age

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                                At the end of 2017, Disney announced it would acquire the majority of 21st Century Fox’s assets including its movie studio, TV production company, cable channels and regional sports networks. If approved, the deal would give Disney the scale and content to develop its own streaming service by 2019, when its contract with Netflix expired.
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                                  waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

                                  By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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                                  In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

                                    Published 28 Jun 2019

                                    Reference 6399

                                    Topic Marketing

                                    Region Global

                                    Industry Food and Beverages Production

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                                    waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

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                                    In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
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                                      BT Group: Managing Global Open Innovation

                                      By  L. Felipe Monteiro,  Benoit Decreton
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                                      Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.

                                        Published 28 May 2018

                                        Reference 6397

                                        Topic Strategy

                                        Region Global

                                        Industry Telecommunications

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                                        BT Group: Managing Global Open Innovation

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                                        Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia.
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                                          Leaks, Dumps and Whistleblowers: Tax Havens and Wealth Inequality

                                          By  Morten Bennedsen,  Brian Henry,  Alexandra Roulet,  Mark Stabile
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                                          The case explores the murky world of tax havens and hidden wealth. The so-called ‘Panama Papers’, ‘Paradise Papers’, ‘Swiss Leaks’ and ‘LuxLeaks’ are essentially digital dumps that exposed where the the ultra-rich had for decades stashed their billions to evade paying taxes. Academics such as Gabriel Zucman have mined these revelations for insights about global wealth inequality.

                                            Published 26 Mar 2018

                                            Reference 6389

                                            Topic Economics & Finance

                                            Region Global

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                                            Leaks, Dumps and Whistleblowers: Tax Havens and Wealth Inequality

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                                            The case explores the murky world of tax havens and hidden wealth. The so-called ‘Panama Papers’, ‘Paradise Papers’, ‘Swiss Leaks’ and ‘LuxLeaks’ are essentially digital dumps that exposed where the the ultra-rich had for decades stashed their billions to evade paying taxes. Academics such as Gabriel Zucman have mined these revelations for insights about global wealth inequality.
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                                              Garmin at the Crossroads

                                              By  Metin Sengul,  Phillip DeBruin,  Javier Gimeno
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                                              Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position.

                                                Published 29 Jan 2018

                                                Reference 6356

                                                Topic Strategy

                                                Region Global

                                                Industry Consumer Electronics,  Information Services

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                                                Garmin at the Crossroads

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                                                Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position.
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