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3 case(s) found.
This case is about the transformation of a luxury French fashion brand with the arrival of a remarkable creative director.
Reference 6853
Published 10 Jan 2024
Length 11 page(s)
Region Global
Industry Luxury Goods and Jewelry, Apparel and Fashion
This case is about the transformation of a luxury French fashion brand with the arrival of a remarkable creative director.
The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
Reference 6395
Published 27 Jun 2018
Length 31 page(s)
Topic Strategy
Region Middle-East
Industry Apparel and Fashion
The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.
Reference 6318
Published 28 Aug 2017
Length 12 page(s)
Topic Entrepreneurship
Region Europe
Industry Apparel and Fashion
This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.