2 case(s) found.
Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry
This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry
Reference 6751
Published 26 Jul 2022
Length 36 page(s)
Topic Entrepreneurship
Industry Music
This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.
The Internet has transformed the rules of the music industry. It has impacted the distribution system and raises legal and ethical issues regarding the protection of intellectual property. The case describes the transformation being brought about by the combined change forces of technology and consumer needs.
Reference 4924
Published 01 Jan 2001
Length 23 page(s)
Topic Operations
Region Global
Industry Entertainment, E-Commerce, Music
The Internet has transformed the rules of the music industry. It has impacted the distribution system and raises legal and ethical issues regarding the protection of intellectual property. The case describes the transformation being brought about by the combined change forces of technology and consumer needs.