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2621 case(s) found.

Learning (and Unlearning) as a Strategy: How Multiply Group Transformed from a Marketing Agency to a Global Investment Holding Company

By Annie Peshkam, David Dubois

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Reference 6978
Published 17 Mar 2025
Length 10 page(s)
Topic Leadership & Organisations
Region Middle-East
Industry Investment Management, Marketing and Advertising

This case offers a platform to discuss (1) how businesses can develop a learning culture that fuels growth and creates a lasting competitive advantage, and (2) what leading with a learning mindset looks like. It describes the remarkable transformation of Multiply Group from a niche marketing consultancy into a multi-billion-dollar diversified investment holding company.

Taylor Swift’s Blue Ocean Strategic Moves: How She Stood out and Succeeded in the Crowded Entertainment Industry

By Renée Mauborgne, W. Chan Kim, Melanie Pipino

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Reference 6977
Published 25 Feb 2025
Length 15 page(s)
Topic Strategy
Industry Entertainment

How did Taylor Swift elevate herself from a country music singer performing in a Nashville café to a billion-dollar force in the global entertainment industry? While talent, timing, tenacity, and luck have played a role, a closer look reveals that calculated and innovative blue ocean strategic moves have been pivotal to her meteoric rise.

Can Holcim Build a Sustainable Future for the Construction Industry?

By L. Felipe Monteiro, Ivanka Visnjic

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Reference 6972
Published 05 Feb 2025
Length 38 page(s)
Topic Responsibility
Region Global
Industry Construction

Holcim, a global leader in sustainable building solutions, has embarked on a bold decarbonization strategy to revolutionize the construction industry. This case examines its innovative practices, including partnerships with startups, digital transformation and product innovation, to tackle climate change and achieve net-zero targets by 2050.

Remidio Innovative Solutions: Beyond Sight | Widening the Vision for a Healthier Tomorrow

By Juan Ma

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Reference 6968
Published 17 Mar 2025
Length 13 page(s)
Topic Strategy
Region Asia
Industry Health, Wellness and Fitness, Medical Devices

Anand Sivaraman, Founder and CEO of Remidio: “To favorably impact the economics of delivery of healthcare solutions at scale, I believe that product innovations need to be combined with delivery innovations and business model innovations that challenge existing paradigms.

Garuda: Restructuring Yet Again?

By Philipp Meyer-Doyle, Siddharth Poddar

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Reference 6967
Published 05 Mar 2025
Length 7 page(s)
Topic Strategy
Region Asia
Industry Airlines/Aviation

Garuda Indonesia, the national flag carrier, finds itself at a critical juncture in 2022. Despite past restructuring efforts, the airline continues to grapple with persistent challenges, including mounting debt, high operational costs and declining revenues, further exacerbated by the COVID-19 pandemic.

NVIDIA’s Market-Creating Blue Ocean Moves: A Story of Sustained High Growth

By W. Chan Kim, Renée Mauborgne, Zunaira Munir

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Reference 6964
Published 31 Jan 2025
Length 12 page(s)
Topic Strategy
Region Other Regions
Industry Computer Hardware

This case examines a series of market-creating blue ocean strategic moves that have led NVIDIA to become one of the most valuable companies in the world. By introducing its Graphics Processing Unit (GPU) in 1999, NVIDIA redefined graphics and sparked the growth of the PC gaming market.

NVIDIA’s Future Strategy: Can It Sustain Its Blue Ocean?

By W. Chan Kim, Renée Mauborgne, Zunaira Munir

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Reference 6964
Published 31 Jan 2025
Length 24 page(s)
Topic Strategy
Region Other Regions
Industry Computer Hardware

The public release of ChatGPT in late 2022 marked a watershed moment in AI, transforming it from a specialized technology into a mainstream phenomenon. The sudden surge in interest in AI is directly linked to NVIDIA's bottom line and its unprecedented rise to the ranks of the most valuable companies in the world by 2024.

The Hidden Game: Uncovering the Business of Sports

By L. Felipe Monteiro, Iñigo Rodriguez Valero

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Reference 6963
Published 09 Jan 2025
Length 41 page(s)
Topic Strategy
Region Global
Industry Entertainment, Sports

The global sports industry extends far beyond the matches and events witnessed by spectators. This study uncovers the intricate business ecosystem underlying sports and the influence of trends such as globalization, professionalization, digital transformation, and sustainability.

Persuasion and Fairness: The Good Heart of our People

By Andy J. Yap, Frederic Godart

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Reference 6951
Published 17 Mar 2025
Length 5 page(s)
Topic Leadership & Organisations
Industry Motion Pictures and Film, Media Production

The "Good Heart of Our People” is an engaging case study designed to challenge participants in making complex, value-driven decisions. The case presents eight candidates competing for a transformative opportunity, each with unique strengths, challenges, and needs.

NutriTec Board Meeting: A Minor Business Unit with a Major Problem?

By Henrich Greve

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Reference 6950
Published 10 Jan 2025
Length 3 page(s)
Topic Responsibility
Region Europe
Industry Food and Beverages Production

This simulation setting is a board meeting in a hypothetical scenario involving allegations that the supply chain for fish used to produce pet food involves the use of slave labor on fishing boats. This information, which has only recently come to the attention of the board and management, cannot be immediately confirmed.

Transforming Play: How the LEGO Group Builds the Future with Purpose in the AI and Digital Age

By L. Felipe Monteiro, Tatiana Duvanskaya, Ivanka Visnjic

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Reference 6949
Published 09 Dec 2024
Length 30 page(s)
Topic Strategy
Region Europe
Industry Consumer Goods, Entertainment

In May 2023, the product leadership team of the LEGO Group convenes at its headquarters in Billund, Denmark, for the annual portfolio meeting. Led by Julia Goldin, Chief Product and Marketing Officer, who aims to outline the strategic agenda for the next four years.

Income Insurance: Transforming Insurance Beyond Digitization

By Chiara Spina, Ashish Kulkarni, Dian Jiao

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Reference 6946
Published 28 Jan 2025
Length 9 page(s)
Topic Strategy
Region Asia
Industry Financial Services

In response to digital disruption in the Southeast Asia region, Income Insurance began a digital transformation in 2017. Focused on partnership development and market expansion, its comprehensive digitization strategy has significantly impacted the company’s market position, operational efficiency, and community resilience.

Walt Disney Company and DeSantis: Ready for a New Round of Disputes?

By Henrich Greve

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Reference 6939
Published 27 Nov 2024
Length 6 page(s)
Topic Strategy
Region North America
Industry Entertainment

The case describes the conflict between Disney Corporation and Florida Governor Ron DeSantis in 2022 following his promotion of what was dubbed the “Don’t Say Gay” bill. It prompts discussion of how the Disney’s board of directors might prepare for future confrontations with the governor and state legislature.

Alain Passard: The Fire Whisperer

By David Dubois, Jean-Michel Moslonka

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Reference 6937
Published 28 Jan 2025
Length 6 page(s)
Topic Entrepreneurship
Region Europe
Industry Restaurants, Luxury Goods and Jewelry

What is the secret sauce that has powered chef Alain Passard’s uninterrupted success for the last 35 years on the global stage and retained three Michelin stars for his renowned restaurant L’Arpège since 1996? What can his success story tell us about effective brand building and brand extension at a time when experiential luxury is driving the industry?

Stefanini: Building an Ecosystem Strategy in the Age of AI

By L. Felipe Monteiro, Fabian Salum , Karina Coleta, Anne-Marie Carrick

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Reference 6933
Published 17 Sep 2024
Length 24 page(s)
Topic Strategy
Region Global
Industry Information Technology and Services

The case describes the growth trajectory of the Stefanini Group, from humble beginnings in 1987 as an IT training services company to one of the few truly global companies in Brazil. By September 2024 it had subsidiaries in more than 41 countries and turnover of over USD 1.6 billion, with 60% of revenues from international operations.

Stefanini: Building an Ecosystem Strategy in the Age of AI (Portuguese)

By L. Felipe Monteiro, Fabian Salum , Karina Coleta, Anne-Marie Carrick

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Reference 6933
Published 06 Nov 2024
Length 24 page(s)
Topic Strategy
Region Global
Industry Information Technology and Services

The case describes the growth trajectory of the Stefanini Group, from humble beginnings in 1987 as an IT training services company to one of the few truly global companies in Brazil. By September 2024 it had subsidiaries in more than 41 countries and turnover of over USD 1.6 billion, with 60% of revenues from international operations.

Henkel Adhesive Technologies: The Digital Transformation Journey

By Enver Yucesan, Nick Miesen

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Reference 6931
Published 23 Oct 2024
Length 5 page(s)
Topic Operations
Region Asia
Industry Chemicals, Industrial Automation

Digital transformation is changing the rules of business, be it for delivering effective customer experiences, focusing operations on things customers value, building platforms and partnerships to accelerate/scale, or innovating at the intersection of experience and operations. It has become essential for all businesses.

GenAI & Biometrics: Minimising Risk, Maximising Trust - The Case of Syntonym

By Theodoros Evgeniou, Lila Despotidou

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Reference 6930
Published 01 Oct 2024
Length 7 page(s)
Topic Responsibility
Region Europe
Industry Computer Software

Biometrics are used to measure and analyse verifiable unique physical or behavioral data that allow identification and authentication. Over the last few years, biometrics leveraging AI and Gen AI technologies have significantly improved public safety, fraud and crime prevention, as well as the user experience.

A Club Med for New Moms and Newborns: The Postpartum Care Center in Korea and Its Potential US Counterpart

By W. Chan Kim, Renée Mauborgne, Oh Young Koo

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Reference 6929
Published 11 Oct 2024
Length 12 page(s)
Topic Strategy
Region Asia
Industry Hospital & Health Care

Every new mom goes through the “fourth trimester,” a period up to six weeks after childbirth to recover her body to a pre-pregnancy state. It is dealt with in various ways across cultures, from family members stepping in to help, and national healthcare programs providing support, to women individually dealing with it without support.

Fotin’s Sustainability Dilemma

By Stanislav Shekshnia, Elizabett Yashneva

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Reference 6927
Published 13 Sep 2024
Length 14 page(s)
Topic Strategy
Region Europe
Industry Packaging and Containers

Fotin, a family-owned European packaging company, is at a strategic crossroads and is facing a critical decision: should it uphold its current strategy, shift towards sustainability with selective customer engagement, or prioritize sales volumes? The board must weigh its strategic options to determine Fotin’s future and agree on an incentive scheme for senior executives.

Khaloom: Reinventing Handweaving for Circular and Socially Fair Fashion

By Amitava Chattopadhyay, Anne-Marie Carrick, Andrew Lee

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Reference 6926
Published 27 Aug 2024
Length 11 page(s)
Topic Responsibility
Region Asia
Industry Textiles

The case focuses on Khaloom, a Bangalore-based textile design and production house that makes authentic handwoven fabrics from recycled and organic yarns. Its in-house designs are contemporary or blend traditional and modern, and its high-quality fabrics meet both environmental and social sustainability criteria.

GO Telecom: Rebooting a Brand through Sales Transformation

By David Dubois, Jean-Michel Moslonka

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Reference 6924
Published 19 Nov 2024
Length 18 page(s)
Topic Marketing
Region Middle-East
Industry Telecommunications

The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices.

OpenAI and its LLM Competitors: Generative AI Strategies in Big Tech

By Jason P. Davis

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Reference 6904
Published 01 Oct 2024
Length 7 page(s)
Topic Strategy
Region North America
Industry Computer Software, Information Technology and Services

This case investigates the strategic approaches of major tech companies, focusing on OpenAI and its competitors in the realm of generative artificial intelligence (AI). It examines how these companies develop and deploy large language models (LLMs) to drive innovation and maintain competitive advantage in a rapidly evolving technological landscape.

Tesla’s Real-World AI: Full-Self-Driving, Robotaxis, and Humanoid Robots

By Jason P. Davis, Douglas Yang

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Reference 6903
Published 09 Oct 2024
Length 8 page(s)
Topic Strategy
Region North America
Industry Computer Software, Information Technology and Services

This case explores Tesla’s ambitious venture into the realm of artificial intelligence (AI) beyond its identity as an electric vehicle manufacturer. It traces the evolution of Tesla’s AI strategy, highlighting key milestones from massmarket electric vehicles with basic autopilot features to the development of fullself- driving (FSD) robotaxis and the Optimus humanoid robot.

Palantir Technologies: Enabling AI and Data Science Transformation for Organizations

By Jason P. Davis

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Reference 6902
Published 01 Oct 2024
Length 9 page(s)
Topic Strategy
Region North America
Industry Computer Software, Information Technology and Services

This case examines Palantir Technologies, founded in 2003, which has positioned itself as a leading force in AI and data science, driving digital transformation across various sectors.

Plus Pack (A): Strategic Choices at Turbulent Times

By Stanislav Shekshnia, Elizabett Yashneva

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Reference 6901
Published 26 Aug 2024
Length 16 page(s)
Topic Leadership & Organisations
Region Europe
Industry Packaging and Containers

Plus Pack, founded in 1914, evolved from a small tinware factory into a leading packaging manufacturer under the stewardship of the Haustrup family. This case study examines how the fourth generation owners transformed corporate governance at Plus Pack and how the renewed board of directors oversaw the strategy development process.

Plus Pack (B): Strategic Choices at Turbulent Times

By Stanislav Shekshnia, Elizabett Yashneva

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Reference 6901
Published 26 Aug 2024
Length 13 page(s)
Topic Leadership & Organisations
Region Europe
Industry Packaging and Containers

Plus Pack, founded in 1914, evolved from a small tinware factory into a leading packaging manufacturer under the stewardship of the Haustrup family. This case study examines how the fourth-generation owners transformed corporate governance at Plus Pack and how the renewed board of directors oversaw the strategy development process.

Tatung: Lin Family Ousted in Third Generation, Outsiders Win Control

By Morten Bennedsen, Hsi-Mei Chung, Yi-Chun Lu, Brian Henry

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Reference 6900
Published 03 Jul 2024
Length 8 page(s)
Topic Family Business
Region Asia
Industry Consumer Goods, Consumer Electronics

This case explores the downfall of a century-old family-owned and managed firm in Taiwan called Tatung. It follows its history from a construction company firm with large land holdings in Northern Taiwan to one of the most well-known makers of electronic appliances.

Tatung: Lin Family Ousted in Third Generation, Outsiders Win Control (Chinese)

By Morten Bennedsen, Hsi-Mei Chung, Yi-Chun Lu, Brian Henry

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Reference 6900
Published 23 Oct 2024
Length 7 page(s)
Topic Family Business
Region Asia
Industry Consumer Goods, Consumer Electronics

This case explores the downfall of a century-old family-owned and managed firm in Taiwan called Tatung. It follows its history from a construction company firm with large land holdings in Northern Taiwan to one of the most well-known makers of electronic appliances.

El Salvador - Surfing from the Red to the Blue Ocean? From the “Homicide Capital of the World” to a Country of Hope and Prosperity

By W. Chan Kim, Renée Mauborgne, Zunaira Munir

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Reference 6899
Published 03 Jul 2024
Length 20 page(s)
Topic Strategy
Region Other Regions
Industry Government Administration

Strategy is as much for nation states as it is for companies, a point clearly demonstrated by El Salvador under President Nayib Bukele. Bukele set out to shift El Salvador from a violent red ocean of gang violence and low growth to a blue ocean of growth, prosperity, and hope as well as the start of reverse migration.

Suzano’s Innovability Transformation: The Next 100 Years

By L. Felipe Monteiro, Anne-Marie Carrick, Betania Tanure, Ivanka Visnjic

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Reference 6897
Published 24 Jun 2024
Length 53 page(s)
Topic Strategy
Region South America

Based in Brazil, Suzano is a global leader in pulp and paper that is looking to diversify beyond its core activities and become part of the green economy. A merger with Fibria in 2019 leads to a major restructuring.

Suzano’s Innovability Transformation: The Next 100 Years (Portuguese)

By L. Felipe Monteiro, Anne-Marie Carrick, Betania Tanure, Ivanka Visnjic

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Reference 6897
Published 10 Sep 2024
Length 54 page(s)
Topic Strategy
Region South America

Based in Brazil, Suzano is a global leader in pulp and paper that is looking to diversify beyond its core activities and become part of the green economy. A merger with Fibria in 2019 leads to a major restructuring.

Sogrape: The Art and Science of Blending in the World of Wine

By L. Felipe Monteiro, Anne-Marie Carrick

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Reference 6896
Published 05 Aug 2024
Length 29 page(s)
Topic Strategy
Region Global
Industry Food and Beverages Production, Wine and Spirits

The case describes how Sogrape has grown to become Portugal’s largest wine company, with 35 own brands, 500 agency brands, 1,200 employees worldwide, and turnover of €333 million in 2023.

Taming GenAI to Automate Business Processes: The Aloma Example

By Theodoros Evgeniou, Lila Despotidou

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Reference 6895
Published 11 Jul 2024
Length 14 page(s)
Topic Strategy
Region Europe
Industry Computer Software

With the arrival of machine learning and big data, discussion in the C-suite and boardroom has shifted to how artificial intelligence (AI) can accelerate digital transformation. AI-driven business transformation, which began with predictive AI, has now moved on to a new wave of generative AI (GenAI) solutions and its impressive capabilities.

Too Good To Go: A Surprise Bag that Creates a Win for Business and the Environment

By W. Chan Kim, Renée Mauborgne, Oh Young Koo

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Reference 6894
Published 18 Sep 2024
Length 19 page(s)
Topic Strategy
Region Global
Industry Food and Beverages Production

Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses. Can there be a way to achieve sustainability in business without compromising profits and growth?

How a Good Strategy Can Fail: Leadership Lessons from Napoleon’s Rise and Fall

By W. Chan Kim, Renée Mauborgne, Melanie Pipino

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Reference 6893
Published 27 May 2024
Length 10 page(s)
Topic Strategy
Region Europe
Industry Military

Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But despite his outstanding and innovative war strategies, success eluded him in the end.

From Philanthropy to Collaboration: André Hoffmann Launches InTent

By Katell Le Goulven, Brian Henry, Mark Stabile

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Reference 6892
Published 27 May 2024
Length 10 page(s)
Topic Leadership & Organisations
Region Europe
Industry Philanthropy

This case is about the decision-making process that led André and Rosalie Hoffmann to establish InTent, a non-governmental organization that forges action-based partnerships that fight for sustainable solutions for business, people and planet.

Creating a Blue Ocean Beyond Disruption: The Case of a Chinese B2B Retailer – Huitongda

By W. Chan Kim, Renée Mauborgne, Mi Ji

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Reference 6887
Published 02 May 2024
Length 9 page(s)
Topic Strategy
Region Asia
Industry Retail

This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China. The initial two decades of China's economic reform were marked by a distinct rural–urban divide, as urban areas

Board-CEO Tensions at NLInvest

By Stanislav Shekshnia, J. Peter Clinch

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Reference 6884
Published 21 Jun 2024
Length 16 page(s)
Topic Leadership & Organisations
Region Europe
Industry Government Administration

You are a member of the board of directors of NLInvest, a government agency promoting foreign direct investment. You are preparing for an emergency board meeting that has been called by the chair to discuss two items: • The acquisition of a building by the Agency that took place two years ago.

Giga: Connecting Every Child

By L. Felipe Monteiro, Ruth McLachlin, Katherine Tatarinov, Tina Ambos

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Reference 6881
Published 16 May 2024
Length 20 page(s)
Topic Strategy
Region Global
Industry Education Management, Non-Profit Organization Management

In June 2023, Chris Fabian, a tech entrepreneur and co-founder of Giga (UNICEF) and his colead from the ITU, Alex Wong, announced a new strategic move to establish the organisation’s managerial headquarters in Geneva and locate its tech headquarters in Barcelona, a major development for the joint initiative between the two UN agencies. With a goal to connect every child in the world to the interne

OVHcloud’s IPO Journey (A): Securing Board and Executive Alignment for Success

By Frederic Godart, David Dubois, Katia Kachan

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Reference 6880
Published 31 Jan 2025
Length 11 page(s)
Topic Leadership & Organisations
Region Europe
Industry Information Technology and Services, Capital Markets

The case study highlights the strategic decision-making process, the challenges faced, and the importance of board and executive alignment in successfully navigating the complex journey to IPO. OVHcloud, a leading European cloud services provider founded by the Klaba family in 1999, launched an initial public offering (IPO) in 2021.

OVHcloud’s IPO Journey (B): Delivering while Executing: The Interplay of Culture, Structure, and Power During the Preparation Phase

By Frederic Godart, David Dubois, Katia Kachan

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Reference 6880
Published 31 Jan 2025
Length 8 page(s)
Topic Leadership & Organisations
Region Europe
Industry Information Technology and Services, Capital Markets

Case B provides further insights into the complexities of preparing a technology company for an IPO, emphasizing the importance of leadership, strategic planning, and effective communication in navigating the transition from a private to a public company. The case highlights how OVHcloud’s culture, organizational enhancements, and navigation of power dynamics enabled it to execute a successful IPO

Salmon Evolution’s IPO (A): Architecting Brand Growth from Startup to Scaleup

By Frederic Godart, David Dubois, Katia Kachan

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Reference 6879
Published 27 Jun 2024
Length 14 page(s)
Topic Leadership & Organisations
Region Europe
Industry Agriculture, Financial Services

Salmon Evolution, a Norwegian on-land salmon farming company, was established in 2017 with a vision of innovating in the industry to ensure sustainability. Trond Håkon Schaug-Pettersen, transitioning from CFO to CEO in January 2023, played a pivotal role in its capitalization journey from private placements to public markets.

Salmon Evolution’s IPO (B): Leveraging ESG for Sustainable Growth and Market Success

By Frederic Godart, David Dubois, Katia Kachan

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Reference 6879
Published 27 Jun 2024
Length 11 page(s)
Topic Leadership & Organisations
Region Europe
Industry Food and Beverages Production

The case study focuses on the strategic use of environmental, social, and governance (ESG) principles by Salmon Evolution during its initial public offering (IPO) and subsequent growth phase.

Wellx Case Study: Hustle and Smile

By Claudia Zeisberger, David Munro

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Reference 6878
Published 27 Jun 2024
Length 10 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Health, Wellness and Fitness, Insurance

The case follows a team of young entrepreneurs – one of them an INSEAD MBA – looking to solve the problem of simplifying access to health insurance in the Middle East, particularly the UAE.

Sir Frank Lowy: The Evolution of Dignified Leadership, its Practice in Favourable Conditions and Under Pressure

By Ella Miron-Spektor, Jill Margo, Anne-Marie Carrick

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Reference 6877
Published 11 Mar 2024
Length 20 page(s)
Topic Leadership & Organisations
Region Global
Industry Real Estate, Retail

This case looks at how Sir Frank Lowy built Westfield, one of the world’s largest retail international property empires, with a dignified leadership style admired by many and shaped by his personal and professional experiences.

GHGSat and the Global Market for Monitoring Greenhouse Gas Emissions in 2024

By Karel Cool, Olivier Daviron

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Reference 6876
Published 24 Apr 2024
Length 30 page(s)
Topic Strategy
Region Global
Industry Environmental Services

Founded in 2012 in Montreal, GHGSat uses high-resolution satellites to pinpoint and quantify methane emissions. With a team of over 120, it empowers customers across different industries and functions to reduce their environmental footprint, optimize their operations and uphold environmental regulations. Its users include some of the world’s largest oil and gas companies.

GO Telecom: From Zero to Hero – A Turnaround Tale

By Claudia Zeisberger, David Munro

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Reference 6874
Published 15 Apr 2024
Length 33 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Telecommunications, Information Technology and Services

This case focuses on the reasons for the 12-year deterioration of a major Saudi telecommunications company, the attempt to revive its fortunes by hiring a veteran telco executive as CEO, and the twists, turns, inventions and machinations of the top team that took the company from near-death to a growth story. The first part of the story looks at how ineffective management, lack of planning, indisc

Access Afya Scaling Services and Segments for Healthcare in Kenya

By Stephen E. Chick, Chengyi Lin, Hyunjin Kim, Anne-Marie Carrick, Ridhima Aggarwal

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Reference 6873
Published 23 May 2024
Length 55 page(s)
Topic Strategy
Region Africa
Industry Health, Wellness and Fitness, Hospital & Health Care

The case describes the journey of Access Afya, which was founded in 2012 with a mission to provide access to affordable, high-quality health care for unserved communities in Kenya through a hybrid offering (digital and physical facilities) – its own clinics, Curafa™ franchise health centres (in urban and peri-urban areas), and mDaktari, its online clinic.

Climeworks: Carbon Dioxide Removal through Direct Air Capture

By Jasjit Singh

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Reference 6872
Published 14 Mar 2024
Length 15 page(s)
Topic Responsibility
Region Global
Industry Environmental Services

With heightened sensitivity to the climate crisis, organizations around the world are pursuing diverse initiatives to mitigate global warming. Climeworks is a pioneer in employing direct air capture (DAC) technology to remove carbon dioxide (CO2) from the atmosphere and store the carbon underground. The company has set an ambitious goal of removing 1 gigaton of CO2 per year by 2050.

Infosys: Digital Innovation and Tennis (A) - Transforming Traditional Sports Partnerships

By L. Felipe Monteiro, Alexandra Wippler

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Reference 6870
Published 05 Feb 2024
Length 28 page(s)
Topic Strategy
Region Global
Industry Information Technology and Services, Sports

Infosys, the global consulting and IT services company based in India, began creating digital solutions in partnership with the Association of Tennis Professionals (ATP) in 2015.

Infosys: Championing Environmental Responsibility Through Sports (B) - The Game-Changing Potential of the Carbon Tracker

By L. Felipe Monteiro, Ines Morgan

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Reference 6870
Published 23 Oct 2024
Length 5 page(s)
Topic Strategy
Region Global
Industry Information Technology and Services, Sports

Infosys, the global consulting and IT services company based in India, began creating digital solutions in partnership with the Association of Tennis Professionals (ATP) in 2015.

Double Delta: Pursuing Additionality in Impact Investing

By Jasjit Singh

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Reference 6869
Published 12 Feb 2024
Length 18 page(s)
Topic Responsibility
Region Asia
Industry Venture Capital, Private Equity, Financial Services

In 2023, the Asia-based impact investing team within Credit Suisse was spun off to form an independent impact advisory firm called Double Delta.

Creating Value with Blockchain & NFTs: Arianee Leading the Transition to Web3.0 with Digital Product Passports

By Frederic Godart, Katia Kachan

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Reference 6866
Published 14 Mar 2024
Length 19 page(s)
Topic Strategy
Region Europe
Industry Internet, Luxury Goods and Jewelry

The case focuses on Arianee – a France-based scale-up at the forefront of the blockchain digital economy. Founded in 2017 by four French serial entrepreneurs including Pierre-Nicolas Hurstel and Frédéric Montagnon, Arianee offers web3 solutions for brands, such as digital product passports and clienteling tools.

A New Chair at NLInvest (A): Cultural Change at the Board?

By Stanislav Shekshnia, J. Peter Clinch

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Reference 6865
Published 29 Feb 2024
Length 12 page(s)
Topic Leadership & Organisations
Region Europe
Industry Government Administration

The new chair of the board of NLInvest, a government agency that promotes inward investment to the Netherlands, faces challenges that are both expected and unexpected. The agency’s domineering CEO treats the board purely as his ‘advisors’ and many directors who admire his strong performance record and international reputation seem to accept this.

A New Chair at NLInvest (B): Fire the CEO?

By Stanislav Shekshnia, J. Peter Clinch

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Reference 6865
Published 29 Feb 2024
Length 12 page(s)
Topic Leadership & Organisations
Region Europe
Industry Government Administration

The new chair of the board of NLInvest, a government agency that promotes inward investment to the Netherlands, faces challenges that are both expected and unexpected. The agency’s domineering CEO treats the board purely as his ‘advisors’ and many directors who admire his strong performance record and international reputation seem to accept this.

A New Chair at NLInvest (C): Enabling Cultural Change

By Stanislav Shekshnia, J. Peter Clinch

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Reference 6865
Published 29 Feb 2024
Length 12 page(s)
Topic Leadership & Organisations
Region Europe
Industry Government Administration

The new chair of the board of NLInvest, a government agency that promotes inward investment to the Netherlands, faces challenges that are both expected and unexpected. The agency’s domineering CEO treats the board purely as his ‘advisors’ and many directors who admire his strong performance record and international reputation seem to accept this.

The Sandbox: The Future of the Metaverse

By Jason P. Davis, Valerie Hawley

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Reference 6862
Published 30 Apr 2024
Length 23 page(s)
Topic Strategy
Region Global
Industry Information Technology and Services

This case study on The Sandbox, a blockchain-based metaverse platform, highlights challenges and innovations in the realms of gaming, blockchain technology, and the creator economy. It describes The Sandbox's unique "Lego-like" aesthetic, its evolution as a user-generated play-to-earn game, and its strategic partnerships with over 400 brands.

Identifying and Evaluating Opportunities for Analytics and AI

By Anton S. Ovchinnikov, Ilia Tsetlin

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Reference 6860
Published 19 Dec 2023
Length 10 page(s)
Topic Operations

Despite advances in artificial intelligence (AI) and machine learning (ML), a shockingly high percentage of such projects fail. This background note identifies issues that occur at the ideation, planning, and evaluation stages, emphasizing the need for a balanced approach that combines technical AI/ML capabilities with rigorous decision analysis.

NEC - India (A): The Opportunity in the Indian Growth Story

By V. (Paddy) Padmanabhan, Guoli Chen, Jean Wee

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Reference 6859
Published 26 Aug 2024
Length 13 page(s)
Topic Leadership & Organisations
Region Asia
Industry Computer Networking, Information Technology and Services

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

NEC - India (B): Making it Happen

By V. (Paddy) Padmanabhan, Guoli Chen, Jean Wee

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Reference 6859
Published 26 Aug 2024
Length 24 page(s)
Topic Leadership & Organisations
Region Asia
Industry Computer Networking, Information Technology and Services

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

NEC - India (C): The Next Lap

By V. (Paddy) Padmanabhan, Guoli Chen, Jean Wee

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Reference 6859
Published 26 Aug 2024
Length 8 page(s)
Topic Leadership & Organisations
Region Asia
Industry Computer and Network Security, Information Technology and Services

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

NEC - India: The Opportunity in the Indian Growth Story (Abridged Version)

By V. (Paddy) Padmanabhan, Guoli Chen, Jean Wee

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Reference 6859
Published 26 Aug 2024
Length 40 page(s)
Topic Leadership & Organisations
Region Asia
Industry Computer and Network Security, Information Technology and Services

Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

Trust & Safety at OnlinePlat: Is Responsible Tech Good for Business?

By Theodoros Evgeniou, Chris Gray

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Reference 6858
Published 15 Dec 2023
Length 12 page(s)
Topic Responsibility
Region Global
Industry Internet, Media Production

The case provides an overview of the history and main challenges online platforms face when it comes to respecting their users’ freedom of expression while also ensuring their safety. It can be used to discuss the business and social risks associated with technologies such as the internet and AI.

Driving Sustainable Growth and Empowering Society: Nickel's Blue Ocean Beyond Disruption

By W. Chan Kim, Renée Mauborgne, Melanie Pipino

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Reference 6854
Published 30 Nov 2023
Length 14 page(s)
Topic Strategy
Region Europe
Industry Financial Services, Banking

Nickel, a French fintech established in 2014, aimed to provide accessible banking services to underserved populations. Their innovative 'bank in a box' concept, requiring only an ID, a mobile phone, and €20, was distributed through local tobacco stores in France, which are an integral part of French daily life.

Olivier Rousteing at Balmain: From Instagram to NFTs, Digital Leadership in Style

By Frederic Godart, Brian Henry

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Reference 6853
Published 10 Jan 2024
Length 11 page(s)
Topic Leadership & Organisations
Region Global
Industry Luxury Goods and Jewelry, Apparel and Fashion

This case is about the transformation of a luxury French fashion brand with the arrival of a remarkable creative director.

Tekmon: Building a No-Code Enterprise Software Business

By Theodoros Evgeniou, Lila Despotidou, Angeliki Karagiannaki, Katerina Pramatari

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Reference 6851
Published 20 Oct 2023
Length 13 page(s)
Topic Operations
Region Europe
Industry Information Technology and Services

The digitalization of businesses and business processes is widespread but unequal. It has left gaps between small and large enterprises, more vs. less knowledge-intensive workers, desk vs. non-desk employees, and between industries, business units, and regions.

Should Kazuria Produce Vaccines Locally with Unizima’s Support? Vaccine Manufacturing Capacity in Africa

By Stephen E. Chick, Luk Van Wassenhove, Prashant Yadav, Abed Kayyal

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Reference 6850
Published 26 Jan 2024
Length 19 page(s)
Topic Operations
Region Africa
Industry Biotechnology

New technological developments in biotechnology are creating new opportunities for less centralized production and distribution of biological medicines, including vaccines. This case explores how innovative small-scale production technologies in biotech enable more flexible production of vaccines and other biologic medicines in low- or middle-income countries (LMICs) and neighboring countries.

The OxySacklers: Making Money - the Wrong Way

By Morten Bennedsen, Brian Henry

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Reference 6849
Published 11 Dec 2023
Length 11 page(s)
Topic Family Business
Region North America
Industry Pharmaceuticals, Law Practice

The Sackler family and their 100%-owned company, Purdue Pharma, produced OxyContin pills by the millions, amassing a vast family fortune in the process. Those painkillers were responsible for a devastating opioid epidemic in the United States. For a business family, the “Oxy-Sacklers” are distinguished by their greed and lack of moral compass.

Damien Hirst: From Sharks to NFTs, and the Luxurification of the Art World

By Frederic Godart, Nancy J. Brandwein

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Reference 6848
Published 15 Jan 2024
Length 12 page(s)
Topic Leadership & Organisations
Region Europe
Industry Arts and Crafts

In October 2022, the British artist Damien Hirst, renowned for defying the art establishment, brought his six-year project "The Currency" to an end. The project involved the creation of 10,000 “spot paintings”, each linked to a blockchain-based non-fungible token (NFT).

Diatropix: Creating a Sustainable Rapid Diagnostic Test Manufacturing Platform in Africa

By Prashant Yadav, Luk Van Wassenhove, Lisa Simone Duke

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Reference 6847
Published 19 Feb 2024
Length 12 page(s)
Topic Operations
Region Africa
Industry Hospital & Health Care, Medical Devices

A new African manufacturer of diagnostic tests grapples with the challenges of a hyper-competitive global market and explores and designs a new business model to compete.

SC Ventures

By Philip Anderson

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Reference 6846
Published 30 Oct 2023
Length 13 page(s)
Topic Entrepreneurship
Region Global
Industry Financial Services

Standard Chartered Ventures combines an internal venture-building operation, a corporate venture capital organization, and a digital platform to link challenges with solutions. Its purpose is to accelerate the bank’s transformation in the digital age by promoting experimentation with new business models and technologies outside the bank’s traditional structure and processes.

Twenty Years Later: Memoirs of Life and Work Two Decades after an MBA

By Jennifer Petriglieri, Gianpiero Petriglieri

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Reference 6845
Published 30 Oct 2023
Length 11 page(s)
Topic Leadership & Organisations
Region Global

“Ten/Twenty Years Later” is a series of one-page narratives that provide a glimpse of “what happened next” in the lives of a group of members of the INSEAD MBA graduating class of 2002. The narratives, recounted by female and male graduates of different nationalities and aspirations, give students a flavour of how life can turn out for people who have 'sat in their seats' before.

Bank BRI: Entering the Ultra-Microfinance Segment?

By Philipp Meyer-Doyle, Wardatul Adawiyah, Permata Wulandari, Maria Ulpah, Harryanto Suhardjo

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Reference 6843
Published 22 Jan 2024
Length 9 page(s)
Topic Strategy
Region Asia
Industry Financial Services

The case focuses on Bank Rakyat Indonesia (BRI), a state-owned enterprise (SOE), and its decision to enter the ultra-microfinance segment. It starts with a brief history of the bank and the government’s involvement, before discussing BRI’s current position and how it engages with micro, small, and medium-sized enterprises (MSMEs).

Carbon27’s Pivot: A Virtual Prototype with Generative AI

By Stephen E. Chick, Sunny Kumar

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Reference 6842
Published 30 Oct 2023
Length 20 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Renewables & Environment

The case describes an entrepreneur’s foray into the complex world of carbon credit markets. His venture, Carbon27, designed an IOT prototype that could be attached to solar panels, and a software platform to enable homeowners (as well as commercial firms) to generate carbon credits and facilitate entry into the carbon markets.

Polygreen and Tilos: The World’s First Zero-Waste Island

By Atalay Atasu, Luk Van Wassenhove, Xabier Barriola, Elin Williams

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Reference 6841
Published 27 Nov 2023
Length 12 page(s)
Topic Operations
Region Europe
Industry Utilities

The case describes how the Greek oil-spill specialist Polygreen diversified into municipal waste management and turned the Aegean paradise of Tilos into the world’s first zero-waste island. Focusing on the company’s charismatic CEO, Athanasios Polychronopoulos, the case follows the implementation of a business model based on the principles of the circular economy.

English Tea Shop Organic: Competitive Advantage through Sustainable Solutions

By Amitava Chattopadhyay, Ravi Fernando, Anne-Marie Carrick, Alixandra Barasch

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Reference 6840
Published 25 Oct 2023
Length 46 page(s)
Topic Marketing
Region Global
Industry Agriculture, Food and Beverages Production

The English Tea Shop Organic (ETS) brand has created a sustainable ecosystem that supports suppliers’ livelihoods as well as its competitiveness in the market. In 2021, it embarked on a second 10-year plan, aiming to become a sustainable, employee-owned business with a purpose-driven brand, and by 2022 30% of the company was employee owned.

EcoVadis and the Market for Supply Chain Sustainability Ratings in 2023

By Karel Cool, Atalay Atasu, Luk Van Wassenhove, Laurent De Clara

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Reference 6839
Published 09 Apr 2024
Length 35 page(s)
Topic Strategy
Region Global

The case describes the ascend of EcoVadis in the market for supply chain sustainability ratings as well as its competitive position in 2023. EcoVadis is a platform that allows corporations to get transparency on the sustainability practices and status of their suppliers, and simultaneously allows suppliers to show their sustainability credentials to their corporate buyers.

Goodlife: Profit with Purpose

By Stephen E. Chick, Lisa Simone Duke, Ridhima Aggarwal

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Reference 6836
Published 17 Jun 2024
Length 11 page(s)
Topic Responsibility
Region Africa
Industry Health, Wellness and Fitness, Hospital & Health Care

Goodlife Pharmacy launched in 2014 with a vision to provide good-quality and affordable pharmaceuticals to all socio-economic groups in Kenya. With a strong strategy and operations focus, the leadership scaled up from 19 stores in 2016 to approximately 120 by 2022 in East Africa.

Easier Together: Zirq Solutions’ Ecosystem Approach to Recycling Insulin Pens

By Clara Carrera, Michael Olenick, Luk Van Wassenhove, Atalay Atasu

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Reference 6834
Published 05 Mar 2024
Length 10 page(s)
Topic Responsibility
Region Europe
Industry Pharmaceuticals, Renewables & Environment

The case describes how the Danish company Zirq Solutions, a subsidiary of Norwegian NG Group, brought circular economy thinking to the pharmaceutical industry.

Kongō Gumi: The Oldest Continuously Operating Business

By Mark Stabile, Morten Bennedsen, Brian Henry

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Reference 6833
Published 18 Sep 2023
Length 9 page(s)
Topic Family Business
Region Asia
Industry Real Estate, Construction

Founded in 578 AD, Kongo Gumi was a family-owned business until 2006, when the firm went into liquidation to pay its creditors. While its demise is briefly covered, the case study is focused on its longevity. A renowned builder of traditional temples, in a country where these are major tourist attractions, Kongo Gumi has left an indelible mark on Japanese culture and history.

Hoshi Ryokan: The World’s Oldest Family Firm and the First Female Succession in 1,305 years

By Morten Bennedsen, Kengo Itoh, Mark Stabile, Brian Henry

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Reference 6831
Published 06 Jul 2023
Length 8 page(s)
Topic Family Business
Region Asia
Industry Leisure, Travel and Tourism

The case is about the Hoshi Ryokan, a hot springs hotel in Japan established more than 1,300 years ago, that is among the world’s oldest family enterprises. Owned and managed by a descendant (or adopted son) of the founder for 46 generations, it is a popular with domestic and international tourists alike.

Beyond Sustainability: Innovation, Regenerative Design, and Affection at Blue Hill

By Nathan Furr, Andrew Shipilov, Susannah Harmon Furr

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Reference 6830
Published 15 Apr 2024
Length 19 page(s)
Topic Strategy
Region North America
Industry Restaurants

The Blue Hill case follows the journey of Dan Barber, one of the world’s leading chefs. Having understood the limitations of the “substitution” model of sustainability, he redesigns his restaurant as an innovation lab for the food industry, seeking to win stakeholders’ hearts and minds and embed it in the local ecosystem.

AZULIK Universe: A Magical Mix of Art, Sustainability and Community Engagement for a Luxury Brand

By Amitava Chattopadhyay, Vadim Grigorian

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Reference 6828
Published 25 Oct 2023
Length 25 page(s)
Topic Marketing
Region Global
Industry Hospitality, Leisure, Travel and Tourism

The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.

DSM: Turbocharging Sustainable Resins (A)

By N. Craig Smith, Lisa Simone Duke, Ron Soonieus

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Reference 6826
Published 17 May 2024
Length 32 page(s)
Topic Responsibility
Region Global
Industry Chemicals

DSM (A) and (B) tell the remarkable story of how Helen Mets, EVP of DSM’s Resins & Functional Materials business (DRF), generated considerable value for DSM by pursuing a radical sustainability strategy, steering DRF to a 12.4x multiple when it was sold to Covestro. DSM (A) discusses DSM’s path to greater sustainability, highlighting the environmental issues caused by the chemical industry and

DSM: Turbocharging Sustainable Resins (B)

By N. Craig Smith, Lisa Simone Duke, Ron Soonieus

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Reference 6826
Published 17 May 2024
Length 7 page(s)
Topic Responsibility
Region Global
Industry Chemicals

DSM (A) and (B) tell the remarkable story of how Helen Mets, EVP of DSM’s Resins & Functional Materials business (DRF), generated considerable value for DSM by pursuing a radical sustainability strategy, steering DRF to a 12.4x multiple when it was sold to Covestro.

Haier Europe: Bringing RenDanHeyi for All

By L. Felipe Monteiro, Anne-Marie Carrick

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Reference 6825
Published 14 Jun 2023
Length 29 page(s)
Topic Strategy
Region Europe
Industry Retail

The case focuses on Haier Europe, a branch of Haier Smart Home and part of the Chinese Haier Group, and how it applies RenDanHeYi, a unique management model that explains the group’s extraordinary rate of growth amidst fierce competition, with an intense focus on the local customer and keeping costs low.

Haier Europe: Bringing RenDanHeyi for All (Portuguese)

By L. Felipe Monteiro, Anne-Marie Carrick

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Reference 6825
Published 11 Jul 2024
Length 30 page(s)
Topic Strategy
Region Europe
Industry Retail

The case focuses on Haier Europe, a branch of Haier Smart Home and part of the Chinese Haier Group, and how it applies RenDanHeYi, a unique management model that explains the group’s extraordinary rate of growth amidst fierce competition, with an intense focus on the local customer and keeping costs low.

KROHN: A Blue Ocean of Red Fashion

By Andrew Shipilov, Nathan Furr, Michael Olenick

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Reference 6823
Published 08 Aug 2023
Length 8 page(s)
Topic Strategy
Region Europe
Industry Textiles

Over her career as a business executive, Norwegian Anita Krohn Traaseth became a seasoned mentor for emerging professionals, guiding them through the complexities of navigating promotions, salary negotiations, and leadership development.

The Crurated Revolution: Connecting People with Fine Wines Through Blockchain Technology

By David Dubois, Lidia Martin Garcia

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Reference 6822
Published 22 Jun 2023
Length 12 page(s)
Topic Marketing
Region Global
Industry Luxury Goods and Jewelry

Crurated, a start-up founded in 2019, combines various technologies to address previously unmet needs in the fine wine market through a bold marketing approach. The innovative ecommerce marketplace enables high-end consumers to connect with and purchase wine from renowned producers.

Blake Mycoskie and TOMS

By Jasjit Singh

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Reference 6820
Published 03 Jul 2023
Length 2 page(s)
Topic Entrepreneurship
Region Global
Industry Apparel and Fashion

In 2006, Blake Mycoskie founded TOMS (originally called TOMS Shoes), pioneering a “buy-one-give-one” model that integrated philanthropy into the business strategy. His innovative approach was an instant hit among consumers and received wide recognition as a promising way for companies to achieve social impact.

Rising to the Challenge of “Twin Transformation” Schneider Electric’s Evolution from Conventional Products to Sustainable Solutions

By Chengyi Lin, Benjamin Kessler

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Reference 6818
Published 11 Apr 2023
Length 4 page(s)
Topic Leadership & Organisations
Region Global
Industry Electrical/Electronic Manufacturing

Schneider Electric was an industry pioneer in its twin transition to a digital and sustainable solution provider. After announcing its EcoStruxure platform in 2012, the transformation got off to a slow start.

Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

By W. Chan Kim, Renée Mauborgne, Mi Ji, Oh Young Koo, Michael Olenick

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Reference 6817
Published 24 May 2023
Length 7 page(s)
Topic Strategy
Region Global

How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?

The Rebirth of a Giant: Microsoft’s Pivot to “Mobile First, Cloud First”

By Chengyi Lin, Benjamin Kessler

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Reference 6816
Published 11 Apr 2023
Length 5 page(s)
Topic Leadership & Organisations
Region Global
Industry Human Resources

Microsoft offers a rare example of an incumbent that has survived the era of digital transformation – reclaiming a place among the undisputable tech giants (GAFA). Its performance is all the more remarkable given the challenges it faced at the end of the Ballmer era, when Satya was appointed the turn-around CEO in 2014.

Birkenstock: Exit the Family. Enter a Professional CEO

By Morten Bennedsen, Mark Stabile, Brian Henry

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Reference 6814
Published 19 May 2023
Length 7 page(s)
Topic Family Business
Region Global
Industry Textiles

The case is about Birkenstock, the renowned German shoemaker, and two turning points in its 248-year history: the owner’s decision to bring in a professional CEO in 2012, and the sale of a majority stake to a French-American investment firm in 2021.

Retire Early! The Great Carbon Arbitrage: Shorting Coal and Going Long Renewables

By Pierre Hillion

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Reference 6812
Published 24 Mar 2023
Length 21 page(s)
Topic Economics & Finance
Region North America
Industry Utilities

The great carbon arbitrage, going short (retiring) on coal and going long (investing) on renewables (also known as an “asset for fuel swap”) is positive NPV. The present value of the social benefits of avoided emissions is higher than the sum of the present value of the foregone cash flows of phasing out coal and the PV of the costs of replacing coal by renewable generation.

How Business and Society Can Thrive Together: Tongwei’s Innovation of a Brand-new Green Energy Market in China

By W. Chan Kim, Renée Mauborgne, Mi Ji

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Reference 6811
Published 23 May 2023
Length 12 page(s)
Topic Strategy
Region Asia
Industry Renewables & Environment

This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and ev

Boyd’s Barber Shop and Covid-19: To Cut or Not to Cut, that is the Question

By David A. Soberman, Vivek Nandur

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Reference 6810
Published 24 Apr 2023
Length 11 page(s)
Topic Marketing
Region North America
Industry Consumer Services

The case recounts the dilemma faced by Donnie Boyd, the owner of a small barber shop in downtown Toronto in the second quarter of 2020. The COVID-19 pandemic had spread throughout the world but its consequences were only partially known in mid-2020.

Carbon Commitments: Designing a Global Greenhouse Gas Emissions Reduction Plan for INSEAD Business School

By Atalay Atasu, Laura Heely

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Reference 6809
Published 05 Dec 2023
Length 30 page(s)
Topic Responsibility
Region Global
Industry Education Management

The case study documents the process involved in reducing carbon emissions at INSEAD, and outlines what it takes to develop a rigorous emissions reduction plan.

The How of Digital Transformation (A): Using Digital to Do Good at the Netherlands Lottery

By Nathan Furr, Andrew Shipilov, Arjan Blok, Steven Koolen

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Reference 6808
Published 31 Jul 2024
Length 10 page(s)
Topic Strategy
Region Europe
Industry Leisure, Travel and Tourism

Leading digital transformation poses a huge challenge. This case unpacks the “how” of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers.

The How of Digital Transformation (B): Using Digital to Do Good at the Netherlands Lottery

By Nathan Furr, Arjan Blok, Steven Koolen, Andrew Shipilov

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Reference 6808
Published 31 Jul 2024
Length 3 page(s)
Topic Strategy
Region Europe
Industry Leisure, Travel and Tourism

Leading digital transformation poses a huge challenge. This case unpacks the “how” of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers.

The How of Digital Transformation (C): Using Digital to Do Good at the Netherlands Lottery

By Nathan Furr, Arjan Blok, Steven Koolen, Andrew Shipilov

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Reference 6808
Published 31 Jul 2024
Length 12 page(s)
Topic Strategy
Region Europe
Industry Leisure, Travel and Tourism

Leading digital transformation poses a huge challenge. This case unpacks the “how” of leading an organization through digital transformation - with a twist: along the journey the protagonists realize that a data-driven approach can not only serve to boost the business but to do good for their customers.

ESG at Unia Property Group

By Stanislav Shekshnia, Anastasia Dal, Veronika Zagieva

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Reference 6807
Published 12 May 2023
Length 12 page(s)
Topic Leadership & Organisations
Region Europe
Industry Real Estate

The board of directors of Umania Property Group (UPG) is preparing to discuss an ESG (environmental, social, governance) strategy and how it should be managed. The third-largest real estate developer in the country (Umania) has been growing fast despite COVID-19 and market turbulence.

Preserving the Past while Sustaining the Future: Designing a Strategic Blueprint for the Château de Fontainebleau

By Ithai Stern, Anne-Marie Carrick, Ridhima Aggarwal

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Reference 6805
Published 24 Jun 2024
Length 56 page(s)
Topic Strategy
Region Europe
Industry Recreational Facilities and Services, Museums and Institutions

The case describes how the Château de Fontainebleau in France, a UNESCO World Heritage site, is addressing the challenges facing many historical monuments and heritage sites in a turbulent environment marked by geopolitical issues, the covid pandemic, climate change, energy shortages, and economic uncertainty.

UNAIDS Office of Innovation: Changing the Landscape of Healthcare Innovation

By L. Felipe Monteiro, Lisa Canova, Katherine Tatarinov, Tina Ambos

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Reference 6803
Published 17 Mar 2023
Length 18 page(s)
Topic Leadership & Organisations
Region Global
Industry Non-Profit Organization Management, International Affairs

In September 2020, Pradeep Kakkattil was facing difficult questions about his team’s strategic direction. In the two years since he had founded the Office of Innovation at UNAIDS – the United Nations agency for coordinating global action on AIDS – the team had grown from two people to six and had established over 100 partnerships globally.

KKR and CHI Overhead Doors (A): Sharing Profits fairly through Broad Equity Ownership

By Claudia Zeisberger, Jean Wee

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Reference 6802
Published 08 Mar 2023
Length 14 page(s)
Topic Responsibility
Region North America
Industry Private Equity

When staff as well as investors participate in a profitable exit by a global private equity firm, the industry pays attention. KKR’s sale of CHI, a garage door manufacturer, for a 9.8X multiple of invested capital (MOIC) made headlines in early 2022 as one of KKR’s highest returns since the 1980s and for CHI’s hourly workers and truck drivers for whom the pay-out would be life changing.

KKR and CHI Overhead Doors (B): Raising Company Performance While Improving Social Equity

By Claudia Zeisberger, Jean Wee

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Reference 6802
Published 08 Mar 2023
Length 14 page(s)
Topic Responsibility
Region North America
Industry Private Equity

When staff as well as investors participate in a profitable exit by a global private equity firm, the industry pays attention. KKR’s sale of CHI, a garage door manufacturer, for a 9.8X multiple of invested capital (MOIC) made headlines in early 2022 as one of KKR’s highest returns since the 1980s and for CHI’s hourly workers and truck drivers for whom the pay-out would be life changing.

Leveraging Analytics at Victory Farms (A): Background

By Anton S. Ovchinnikov, Spyros Zoumpoulis, Christian Jaubert, Clement Moreau

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Reference 6801
Published 03 Feb 2023
Length 14 page(s)
Topic Responsibility
Region Africa
Industry Farming

This case study tells the story of Victory Farms, one of the largest aquaculture operations in Africa. Focused on sustainable fish farming on Lake Victoria, it uses innovative digitally-driven sales strategies and a network of branches throughout Kenya that harness customer transaction data to offer more value to its customers, partners, and local communities. The case has multiple parts.

Leveraging Analytics at Victory Farms (B): Customer Segmentation

By Anton S. Ovchinnikov, Spyros Zoumpoulis, Christian Jaubert, Clement Moreau

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Reference 6801
Published 03 Feb 2023
Length 1 page(s)
Topic Responsibility
Region Africa
Industry Farming

This case study tells the story of Victory Farms, one of the largest aquaculture operations in Africa. Focused on sustainable fish farming on Lake Victoria, it uses innovative digitally-driven sales strategies and a network of branches throughout Kenya that harness customer transaction data to offer more value to its customers, partners, and local communities. The case has multiple parts.

Leveraging Analytics at Victory Farms (C): Buy Now, Pay Later Credit Offering

By Anton S. Ovchinnikov, Spyros Zoumpoulis, Christian Jaubert, Clement Moreau

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Reference 6801
Published 03 Feb 2023
Length 1 page(s)
Topic Responsibility
Region Africa
Industry Farming

This case study tells the story of Victory Farms, one of the largest aquaculture operations in Africa. Focused on sustainable fish farming on Lake Victoria, it uses innovative digitally-driven sales strategies and a network of branches throughout Kenya that harness customer transaction data to offer more value to its customers, partners, and local communities. The case has multiple parts.

PetWellClinic: Shifting from a Red to a Blue Ocean

By W. Chan Kim, Renée Mauborgne, Michael Olenick

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Reference 6794
Published 24 Feb 2023
Length 16 page(s)
Topic Strategy
Region North America

From nearly bankrupt to a franchised chain of 150+ clinics and growing, PetWellClinic: Shifting from a Red to a Blue Ocean shows the use of blue ocean strategy to redraw industry boundaries and create a remarkably successful business. Dr. Sam Meisler, DVM, MBA, found himself struggling in a red ocean of the veterinary care industry. Stressed out and nearly bankrupt, Dr.

Crisis at HBL

By Stanislav Shekshnia

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Reference 6791
Published 06 Feb 2023
Length 5 page(s)
Topic Leadership & Organisations
Region Europe
Industry Media Production

The board of HBL, a privately-owned media holding, is to hold an emergency meeting to discuss a leadership crisis that emerged when the CEO was unexpectedly admitted to hospital and subsequently submitted his resignation. Ten months earlier, the board had started the succession process after the incumbent shared his intention to step down at the end of his second three-year term.

CEO Succession Planning at UPG

By Stanislav Shekshnia

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Reference 6790
Published 06 Feb 2023
Length 5 page(s)
Topic Leadership & Organisations
Region Europe
Industry Real Estate

The board of directors of UPG, a public company with two main shareholders, is preparing to discuss plans for the CEO succession. UPG, the third largest developer in its country, has been growing fast despite COVID-19 and market turbulence.

Goldman Sachs (A): Corporate Strategy & Corporate Growth

By Philipp Meyer-Doyle, Laurence Capron, Lisa Simone Duke

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Reference 6788
Published 15 May 2023
Length 22 page(s)
Topic Strategy
Region North America
Industry Financial Services

Case A explores Goldman’s corporate strategy and growth, charting its history from when Marcus Goldman moved to the US and launched a commercial paper business in 1869. It follows the firm’s expansion in terms of its products/services, and its growth via acquisitions and alliances.

Goldman Sachs (B): Building Capabilities to Enter Consumer Finance

By Philipp Meyer-Doyle, Laurence Capron, Lisa Simone Duke

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Reference 6788
Published 15 May 2023
Length 6 page(s)
Topic Strategy
Region North America

Case A explores Goldman’s corporate strategy and growth, charting its history from when Marcus Goldman moved to the US and launched a commercial paper business in 1869. It follows the firm’s expansion in terms of its products/services, and its growth via acquisitions and alliances.

Innovate Storytelling: How WEBTOON Entertainment Transformed Comics

By W. Chan Kim, Renée Mauborgne, Oh Young Koo

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Reference 6787
Published 05 Dec 2022
Length 15 page(s)
Topic Strategy
Region Global
Industry Broadcast Media

Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.

Values Engineering (A): The Story of a Supply Chain

By N. Craig Smith, Elin Williams

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Reference 6783
Published 20 Nov 2023
Length 6 page(s)
Topic Responsibility
Region Europe
Industry Architecture & Planning, Construction

This short case study is a snapshot of the ethical challenges faced by members of a supply chain as they work on an apparently fictional high-rise renovation project.

Values Engineering (B): The Story of a Supply Chain

By N. Craig Smith, Elin Williams

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Reference 6783
Published 20 Nov 2023
Length 3 page(s)
Topic Responsibility
Region Europe
Industry Architecture & Planning, Construction

This short case study is a snapshot of the ethical challenges faced by members of a supply chain as they work on an apparently fictional high-rise renovation project. Although the story is set in the construction sector, it is relevant to any supply chain in any industry or any set of individuals working on a business project with real-world consequences.

Fertile Ground for Expansion: Nabta Health’s Global Reach

By Chengyi Lin, Stephen E. Chick, Lisa Simone Duke, Ridhima Aggarwal

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Reference 6782
Published 24 Jun 2024
Length 20 page(s)
Topic Responsibility
Region Middle-East
Industry Hospital & Health Care, Medical Devices

This case follows a woman founder’s journey to establish a femtech startup in the Middle East. It explores the business opportunities and challenges of women’s health in a region where it is often considered a taboo subject.

Spiralling Energy Costs Threaten Climate Change Goals

By Mark Stabile, Alexandra Roulet, Brian Henry

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Reference 6780
Published 23 Nov 2022
Length 14 page(s)
Topic Economics & Finance
Region Europe

This case explores the social, political and economic dilemmas faced by Ursula von der Leyen, president of the European Commission and a passionate supporter of measures to limit climate change at a time of great upheaval in global energy markets.

Donna Wilde and the Weathermen (A)

By Henrik Bresman, Anne-Marie Carrick

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Reference 6778
Published 05 Sep 2022
Length 4 page(s)
Topic Leadership & Organisations
Region North America

The brief case ‘Donna Wilde and the Weathermen’ sets the stage for a discussion of how to lead teams in an environment undergoing exponential change. The team has spent years working on a project about which they are passionate, but the CEO is skeptical and it gets put on ice. Wilde is left pondering if and how they can exert the leadership needed to bring the project back to life.

Donna Wilde and the Weathermen (B)

By Henrik Bresman, Anne-Marie Carrick

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Reference 6778
Published 05 Sep 2022
Length 3 page(s)
Topic Leadership & Organisations

The brief case ‘Donna Wilde and the Weathermen’ sets the stage for a discussion of how to lead teams in an environment undergoing exponential change. The team has spent years working on a project about which they are passionate, but the CEO is skeptical and it gets put on ice. Wilde is left pondering if and how they can exert the leadership needed to bring the project back to life.

Brazil in 2022: A (More) Business-Friendly Country?

By L. Felipe Monteiro, Giovana Nahas, Leticia Penna, Victoria Meduna

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Reference 6774
Published 07 Sep 2022
Length 27 page(s)
Topic Economics & Finance
Region South America
Industry Government Administration

This case describes the macro and micro economic reforms made across Brazil’s economy in the last three years to tackle the “custo Brasil” (Brazil cost) that stems from excessive bureaucracy, regulation, corruption, complex tax system and poor infrastructure that have inhibited business for decades and accounts for 22% of GDP.

Brazil in 2022: A (More) Business-Friendly Country? (Portuguese)

By L. Felipe Monteiro, Giovana Nahas, Leticia Penna, Victoria Meduna

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Reference 6774
Published 10 May 2024
Length 29 page(s)
Topic Economics & Finance
Region South America
Industry Government Administration

This case describes the macro and micro economic reforms made across Brazil’s economy in the last three years to tackle the “custo Brasil” (Brazil cost) that stems from excessive bureaucracy, regulation, corruption, complex tax system and poor infrastructure that have inhibited business for decades and accounts for 22% of GDP.

Wearables: Can the Dyson Zone Break Into a New Market?

By Andrew Shipilov, Brian Henry

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Reference 6773
Published 06 Oct 2022
Length 5 page(s)
Topic Strategy
Region Global

The case is about the future of Dyson’s foray into wearable technology with the planned introduction of the Dyson Zone that enables people to breathe purified air while tuning out unwanted noise.

PayPal: Maintaining Market Leadership in Digital Payments

By Afonso Almeida Costa, Luis Almeida Costa, Alessandro Pappalardo, Carina Vogel

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Reference 6772
Published 19 Oct 2022
Length 20 page(s)
Topic Strategy
Region Global

Shortly after Rich Hagen joins Paypal as Strategic Director in 2021, the CEO Dan Schulman asks for his input to choose between two promising directions for the business: venturing into retail investing or launching a super app. As a brokerage sector veteran, Hagen is intuitively inclined to favour online trading, but Schulman makes a strong case in favour of the super app.

Investing in Vietnam’s Digital Investment Revolution: Insignia Ventures’ Investment in Finhay

By Claudia Zeisberger, Paulo Joquino, Cici Mao, Ting Yan

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Reference 6771
Published 02 Nov 2022
Length 25 page(s)
Topic Entrepreneurship
Region Asia
Industry Venture Capital

The start-up ecosystem in Vietnam has seen rapid growth since 2020. This case follows an early entrant, Insignia Ventures Partners, led by Yinglan Tan out of Singapore, who is considering an investment in FinHay, a robo-advisor in the emerging fintech space in Vietnam. Is there potential to turn Finhay into one of the first ‘unicorns’ in Vietnam?

Sustainable Investing in Ambienta (A)

By Atalay Atasu, Benjamin Kessler

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Reference 6770
Published 14 Nov 2022
Length 15 page(s)
Topic Responsibility
Region Europe
Industry Investment Banking

This case study tells the story of Ambienta, an Italy-based asset management company that was an early entrant in the field of sustainable investing. From the very beginning, founder and managing partner Nino Tronchetti Provera saw sustainability as a “mega-trend” with broad implications for the national economy.

Environmental Impact-Driven Private Equity Decisions at Ambienta (B)

By Atalay Atasu, Benjamin Kessler

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Reference 6770
Published 14 Nov 2022
Length 5 page(s)
Topic Responsibility
Region Europe
Industry Investment Banking

This is the second of a two-part case study about Ambienta, a leading European asset manager focused on environmental sustainability. Case A introduces students and participants to the company and its unique profile in the industry.

Janani: The Rocky Road from Charity to Social Enterprise

By Amitava Chattopadhyay, David J. Olson

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Reference 6769
Published 18 Oct 2022
Length 31 page(s)
Topic Responsibility
Region Asia

Janani – an affiliate of the US-based NGO, DKT International – offers reproductive health products and services to low-income consumers from its base in Patna, Bihar. It has grown tremendously, expanding its coverage from 8 to 25 states — almost the whole of India.

Citron: Global Expansion of a Consumer Goods Start-up from the Middle East

By Vikas A. Aggarwal, Katia Kachan

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Reference 6768
Published 25 Aug 2022
Length 15 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Consumer Goods

In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?

TECO: Too Old to Rule or Too Young to Succeed

By Morten Bennedsen, Hsi-Mei Chung, Yi-Chun Lu, Brian Henry

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Reference 6766
Published 18 Oct 2022
Length 11 page(s)
Topic Family Business
Region Asia

The case is an example of how a family can control a large conglomerate – TECO Electric & Machinery, a Taiwanese engineering business – yet with almost no ownership stake.

Dynastic Control of Suzuki Motor

By Morten Bennedsen, Vikas Mehrotra, Yupana Wiwattanakantang, Brian Henry

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Reference 6765
Published 19 Oct 2022
Length 24 page(s)
Topic Family Business
Region Global

The case study is about the Japanese carmaker Suzuki. The 100-year company was founded at the peak of Japan’s silk-production industry in the early 20th century. Michio Suzuki (1887-1982), a gifted inventor, started tinkering with weaving looms and in 1920 founded the Suzuki Loom Manufacturing Company in the coastal village of Hamamatsu.

Blue Ocean Leadership: How to Achieve High Impact at Low Cost

By W. Chan Kim, Renée Mauborgne, Melanie Pipino

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Reference 6764
Published 13 Dec 2022
Length 6 page(s)
Topic Leadership & Organisations
Region North America

This highly engaging exercise is designed to give participants a keen understanding of Blue Ocean Leadership and how to achieve high impact at low cost while saving time as leaders. Participants are introduced to a scenario-based exercise focusing on the fictional company Dunamis, an American video game company, and its recently appointed Director of Development, John Kedge. Kedge’s first challeng

Cru World Wine Trading and Investment Platform: A New Spin on an Old Trade

By Henrich Greve, Cyndi Man Zhang, Jean Wee

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Reference 6762
Published 13 Jul 2022
Length 14 page(s)
Topic Strategy
Region Global
Industry Wine and Spirits

When Jeremy Howard took over a small retail wine business in 2008, he thought he could do a better job of running it than the original owners. Five years later, he had helped transform it into an online wine retailer – Cru World Wine.

Nudging Health Workers in Lao PDR: Evidence-based Decision Making

By Amitava Chattopadhyay, Will Orr

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Reference 6761
Published 22 Aug 2022
Length 17 page(s)
Topic Responsibility
Region Asia
Industry Non-Profit Organization Management

The case focuses on Save the Children’s Center for Utilizing Behavioral Insights for Children (CUBIC), founded in April of 2020 with the goal of utilizing behavioral decision theory insights to design and implement randomized control trials (RCT) and use that evidence for robust decision making.

Rebel Foods (A): Food Meets Tech

By Claudia Zeisberger, Gopi Rangan, Jean Wee

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Reference 6758
Published 11 Dec 2023
Length 6 page(s)
Topic Entrepreneurship
Region Asia
Industry Food and Beverages Production

Launched in 2011, Rebel Foods pioneered the concept of the cloud kitchen in an age when online ordering and home delivery made it possible for restaurants to sell food without a physical store front.

Rebel Foods (B): The Simmering Unicorn

By Claudia Zeisberger, Gopi Rangan, Jean Wee

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Reference 6758
Published 11 Dec 2023
Length 16 page(s)
Topic Entrepreneurship
Region Asia
Industry Food and Beverages Production

Launched in 2011, Rebel Foods pioneered the concept of the cloud kitchen in an age when online ordering and home delivery made it possible for restaurants to sell food without a physical store front.

Networking is Investing (Not Gambling): Dispelling Misconceptions about Networking

By Ko Kuwabara, Jean Wee

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Reference 6757
Published 16 Jun 2022
Length 5 page(s)
Topic Leadership & Organisations

What makes a good networker? What does it mean to network well? Using the analogy of investing versus gambling, this essay explores misunderstandings and misgivings about networking.

Challenges in Commercial Deployment of AI: Insights from The Rise and Fall of IBM Watson’s AI Medical System

By Quy Huy, Timo Vuori, Tero Ojanpera, Lisa Simone Duke

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Reference 6753
Published 14 Feb 2023
Length 16 page(s)
Topic Strategy
Region North America
Industry Hospital & Health Care

When IBM set about commercializing its artificial intelligence-driven Watson AI in the healthcare market, its early successes were widely publicized. Senior managers and the media claimed that its diagnostic features would soon surpass those of the sharpest doctors.

To Catch a Thief: Explainable AI in Insurance Fraud Detection

By Antoine Desir, Ville Satopaa, Eric Sibony, Laura Heely

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Reference 6752
Published 23 Jan 2023
Length 11 page(s)
Topic Operations
Region Europe
Industry Security and Investigations

White lies (inflated claims) cost the insurance industry billions of dollars every year. After investing heavily to automate workflows (from policy subscription to claims processing), digitization has ironically made fraud easier to commit and harder to catch.

Digital Music Disrupted? Beatdapp, Blockchain, and the Delicate Dance of Entering the Music Industry

By Noah Askin, Laura Heely

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Reference 6751
Published 26 Jul 2022
Length 36 page(s)
Topic Entrepreneurship
Industry Music

This case explores digital disruption in the music industry using the example of Canadian blockchain start-up Beatdapp. Charting the history of technological disruption, the case examines the difficult nature of competitive positioning and go-to-market strategy of a sector reluctant to embrace technology.

Sorare: Bringing Fantasy Sports into the Metaverse with NFTs and Blockchain Technology

By Pavel Kireyev, Aly Madhavji, Nancy J. Brandwein

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Reference 6750
Published 20 Jun 2022
Length 20 page(s)
Topic Entrepreneurship
Region Europe
Industry Computer Software

As nonfungible tokens (NFTs) entered the arena in 2021, Sorare emerged as one of the leaders in the space, offering blockchain-based football (soccer) player cards for participants to trade and use in fantasy sports games.

Sama: Building an Ethical AI Business

By Jasjit Singh

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Reference 6749
Published 25 Mar 2022
Length 22 page(s)
Topic Responsibility
Region Global

In 2008, Leila Janah founded Sama (formerly Samasource) with the view that providing access to outsourced digital work was an effective way to lift low-income communities worldwide out of poverty.

Inheritance Tax: Spreading the Wealth

By Mark Stabile, Alexandra Roulet, Brian Henry

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Reference 6748
Published 16 May 2022
Length 9 page(s)
Topic Economics & Finance
Region Global

There is a pressing need for global reform of inheritance taxation systems. On average, only 0.5% of total tax revenues are sourced from inheritance taxes across the 24 OECD countries that levy them. If designed properly, inheritance taxes could play a greater role in raising revenues for cash-strapped authorities seeking to overcome mounting public deficits.

Sustainable Cement in India: What to Do when Cost-cutting Sustainability Efforts Have Become Scarce?

By Henrich Greve

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Reference 6745
Published 21 Jul 2022
Length 7 page(s)
Topic Responsibility
Region Asia

India’s cement makers have earned global recognition for their efforts to improve energy efficiency and reduce carbon emissions. In 2011, a report by the World Economic Forum named Shree Cement a “new sustainability champion”. In 2021, the WEF report cited a pledge by Mahendra Singi, CEO of Dalmia Cement, to follow a carbon-negative roadmap.

Innovation at Generali: And what about Decentralized Finance (DeFi)?

By Michaël Bikard

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Reference 6739
Published 13 Jun 2022
Length 3 page(s)
Topic Strategy
Region Europe
Industry Insurance

Pietro Carnevale and Samyr Mezzour of Generali Switzerland are convinced that blockchain technology has the potential to revolutionize the insurance industry. Their focus is on decentralized finance (DeFi). How can they drive innovation in an industry that is by nature very conservative?

Agile Transformation of Raiffeisenbank: Culture First

By Stanislav Shekshnia, Anna Avital Basner

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Reference 6738
Published 21 Mar 2022
Length 21 page(s)
Topic Leadership & Organisations
Region Europe
Industry Banking

This case chronicles a successful digital transformation in Russia, where JSC Raiffeisenbank, the Russian branch of the Austrian parent company, reinvented its organizational and management system to build a new digital value network. The case discusses the transition to a less hierarchical Agile organizational structure, driven by IT-intensive cross-functional product teams.

Pacari Chocolate: Building a Brand that Brings Joy from Tree to Bar

By Amitava Chattopadhyay, Fabrizio Noboa, Alexandra Velasco, Anne-Marie Carrick, Andrew Lee

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Reference 6737
Published 15 Mar 2022
Length 24 page(s)
Topic Marketing
Region South America
Industry Food and Beverages Production

The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.

Seedcamp’s future? Making Sense of Digital Autonomous Organizations

By Michaël Bikard

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Reference 6736
Published 13 Jun 2022
Length 5 page(s)
Topic Entrepreneurship
Region Europe
Industry Venture Capital

Reshma Sohoni, cofounder of early-stage VC firm Seedcamp, considers investment opportunities arising from the spread of blockchain technology, the emergence of decentralized autonomous organizations (DAOs), and their implications for the traditional business model of the venture capital industry.

Leading and Creating Resilience in Good and Bad Times: Indian Hotels Company Limited (IHCL) and the COVID-19 Pandemic

By Quy Huy, Daniel Mack, Ramana Murthy PV

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Reference 6735
Published 13 Apr 2022
Length 12 page(s)
Topic Leadership & Organisations
Region Asia

When Puneet Chhatwal took over as CEO of Taj Hotels in 2018, he faced an onerous task: improving the financials in a hyper-competitive environment marked by the arrival of foreigners such as Starwood Hotels and online entrants Airbnb and OYO.

NirogStreet: A Digital Platform for Ayurveda Healthcare

By Juan Ma, Guoli Chen, Yi Peng, Anjali Pathak

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Reference 6733
Published 19 Oct 2022
Length 13 page(s)
Topic Strategy
Region Asia
Industry Health, Wellness and Fitness

Lack of trust and transparency had long plagued the Indian Ayurveda industry. NirogStreet, a New Delhi-based start-up, seeks to mitigate this problem through its tech-enabled platform that offers digital solutions to Ayurveda practitioners and patients.

Going for Global: Building a Winning Private Equity Platform at Canada's Largest Pension Fund, CPP Investments

By Claudia Zeisberger, Laura Heely

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Reference 6732
Published 18 May 2022
Length 17 page(s)
Topic Economics & Finance
Region North America
Industry Venture Capital, Private Equity

The case explores the direct investment strategy of CPP Investments, one of the largest and most influential pension funds and private equity investors globally. Through an analysis of its acquisition and later sale of a controlling stake in GlobalLogic, students follow the Canadian Pension Fund’s private equity and venture capital investing strategy.

Rio Tinto and Juukan Gorge (A)

By Gianpiero Petriglieri, Jordan Lockhart

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Reference 6731
Published 16 Jan 2023
Length 26 page(s)
Topic Responsibility
Region Global
Industry Mining & Metals

In May 2020, Rio Tinto, the world’s second-largest mining company, destroyed a cave system in Juukan Gorge, in the remote Pilbara region of Western Australia.

Rio Tinto and Juukan Gorge (B)

By Gianpiero Petriglieri, Jordan Lockhart

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Reference 6731
Published 16 Jan 2023
Length 6 page(s)
Topic Responsibility
Region Global
Industry Mining & Metals

In May 2020, Rio Tinto, the world’s second-largest mining company, destroyed a cave system in Juukan Gorge, in the remote Pilbara region of Western Australia.

Haidilao: Creating and Sustaining an Emotional Culture for High Performance

By Quy Huy, Lisa Simone Duke

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Reference 6730
Published 21 Mar 2022
Length 20 page(s)
Topic Leadership & Organisations
Region Asia
Industry Food and Beverages Production

The case charts the success of Chinese hot pot restaurant chain, Haidilao, from humble beginnings to international expansion, with a focus on how an emotion-based culture is created and sustained to deliver high performance. Chinese hot pot – a blend of meat and vegetables - is boiled by customers in a broth and eaten with a variety of sauces.

Private Equity Real Estate Investors – Overcoming the Challenge of Sustainability & ESG: Pro-invest Group’s ESG Journey

By Claudia Zeisberger, Alexandra von Stauffenberg, Cindy Van Der Wal

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Reference 6729
Published 14 Apr 2022
Length 20 page(s)
Topic Responsibility
Region Global
Industry Real Estate, Private Equity

This case describes the ESG journey of Pro-invest Group, an asset management and investment firm specialising in private equity real estate across the globe.

Meta: Facebook's Pivot to the Metaverse. A Dystopia or Blue Ocean Utopia?

By W. Chan Kim, Renée Mauborgne, Michael Olenick

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Reference 6728
Published 19 Jan 2022
Length 15 page(s)
Topic Strategy
Region Global
Industry Internet, Online Media

In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta’s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia.

International Tax Reform: G20 / OECD Two-Pillar Solution

By Mark Stabile, Alexandra Roulet, Brian Henry

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Reference 6727
Published 07 Feb 2022
Length 14 page(s)
Topic Economics & Finance
Region Global
Industry Banking

In a historic agreement on 8 October 2021, 136 countries approved the OECD two-pillar solution in a major overhaul of the century-old international taxation system. At the G20 Summit in Rome on 30 October 2021, the leaders of the world’s biggest economies endorsed the two-pillar solution, decades in the making but which will be implemented in 2023.

Haier: Organizing to Build a Smart Ecosystem Brand

By Michael Y. Lee, Wesley Wu-Yi Koo, Joost Minnaar

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Reference 6724
Published 14 Mar 2022
Length 18 page(s)
Topic Leadership & Organisations
Region Asia

This case describes the recent evolution of Haier’s radically decentralized, market-based organizing model, Rendanheyi, and explores how its evolution supports Haier’s strategy of creating a platform ecosystem of interconnected products and services that adapts ‘intelligently’ to users’ needs.

Credit Default Modeling at Taiwan International Bank

By Anton S. Ovchinnikov, Spyros Zoumpoulis

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Reference 6722
Published 11 Jan 2022
Length 3 page(s)
Topic Economics & Finance
Region Asia
Industry Banking

The credit card unit of a commercial bank needs to come up with a data-driven model to predict which credit customers will default.

Optimization of Risk Weighted Assets: Algorithms and Insights

By Anton S. Ovchinnikov, Ilia Tsetlin

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Reference 6721
Published 19 Apr 2022
Length 10 page(s)
Topic Economics & Finance
Region Europe
Industry Financial Services

In the wake of the 2008 global financial crisis, the Basel III Accord imposed minimum capital requirements to strengthen the resilience of individual banks and thus enhance the stability of the international financial system. This in turn elevated the need to properly assess the banks risk-weighted assets, RWA.

Katrina Lake vs Jeff Bezos: Surviving Amazon

By W. Chan Kim, Renée Mauborgne, Melanie Pipino, Oh Young Koo

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Reference 6720
Published 04 Apr 2022
Length 12 page(s)
Topic Strategy
Region North America

In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and artificial intelligence, and grew it into a $3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos’s eye. And nothing good comes when Jeff Bezos notices you and decides to compete.

JIFEI (XAG) Technology: Automation and Digitalization in Agriculture

By Guoli Chen, Frank Zhang, Michelle Chen

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Reference 6716
Published 16 Dec 2021
Length 12 page(s)
Topic Strategy
Region Asia
Industry Agriculture

China’s agricultural sector is undergoing rapid transformation, but with growth come serious problems such as labor shortages, soil compacted by machinery, and chemicals (pesticides) that pollute the earth. In parallel, therefore, a major technological transformation is underway.

Crisis at MIAM Group

By Ludo Van der Heyden, Stanislav Shekshnia, Elin Williams

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Reference 6715
Published 22 Apr 2022
Length 9 page(s)
Topic Leadership & Organisations
Industry Food and Beverages Production

Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.

Crisis at MIAM Group - Directors' Profiles

By Ludo Van der Heyden, Stanislav Shekshnia, Elin Williams

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Reference 6715
Published 22 Apr 2022
Length 11 page(s)
Topic Leadership & Organisations
Region Europe
Industry Food and Beverages Production

Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.

Turning the Tide in Mozambique: Developing Gender Inclusion at a Major Logistics Hub

By Zoe Kinias, Elin Williams

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Reference 6713
Published 11 Dec 2023
Length 18 page(s)
Topic Leadership & Organisations
Region Africa
Industry Logistics and Supply Chain

“Turning the Tide in Mozambique” explores the efforts of a new expatriate CEO to improve gender balance at a technologically advanced transportation hub in southern Africa that he is hired to run for a conglomerate headquartered in the Middle East. His goal is to increase the number of female staff and create a more inclusive culture.

Emmanuel Faber at Danone: Man on a Mission (A)

By Stanislav Shekshnia, Ludo Van der Heyden, Elin Williams

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Reference 6712
Published 24 Jan 2022
Length 16 page(s)
Topic Leadership & Organisations
Industry Food and Beverages Production

Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new ESG-based legal status.

Emmanuel Faber at Danone: Man on a Mission (B)

By Stanislav Shekshnia, Ludo Van der Heyden, Elin Williams

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Reference 6712
Published 24 Jan 2022
Length 2 page(s)
Topic Leadership & Organisations
Region Europe
Industry Food and Beverages Production

Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new ESG-based legal status.

Emmanuel Faber at Danone: Man on a Mission (C)

By Stanislav Shekshnia, Ludo Van der Heyden, Elin Williams

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Reference 6712
Published 24 Jan 2022
Length 3 page(s)
Topic Leadership & Organisations
Region Europe
Industry Food and Beverages Production

Emmanuel Faber, the star Chair/CEO of the global Danone Group, was known for his leadership on sustainability. In 2020, he persuaded shareholders to vote for Danone to become France’s largest “entreprise à mission” (purpose-driven company) – giving it a new ESG-based legal status.

Canta and Nabta Health Two Women Entrepreneurs on a Journey to Solve the Fertility Challenge

By Chengyi Lin

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Reference 6711
Published 20 Feb 2025
Length 20 page(s)
Topic Entrepreneurship
Region Europe
Industry Hospital & Health Care

The case follows two women entrepreneurs and their start-ups. It contrasts the different strategic choices made by the founders during the growth phase, including location, market segment, product and service design, and business model. The case highlights the importance of analysing the market context, including the cultural context, when making strategic decisions.

A Scientific Approach to Creating a New Business: MiMoto

By Chiara Spina, Andrea Fronteddu

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Reference 6710
Published 20 Apr 2022
Length 17 page(s)
Topic Entrepreneurship
Region Europe

The case describes the scientific approach taken by the founders of Mimoto – an electric scooter-sharing company offering dockless, keyless scooters available 24/7 – to develop their business idea.

MiMoto: A Scientific Approach to E-Mobility (Abridged Version)

By Chiara Spina, Andrea Fronteddu

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Reference 6710
Published 14 Sep 2022
Length 5 page(s)
Topic Entrepreneurship
Region Europe

The case describes the scientific approach taken by the founders of Mimoto – an electric scooter-sharing company offering dockless, keyless scooters available 24/7 – to develop their business idea.

ENGIE: Powering the Energy Transition

By Theodoros Evgeniou, Pal Boza

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Reference 6708
Published 12 Jan 2022
Length 18 page(s)
Topic Leadership & Organisations
Region Europe
Industry Electrical/Electronic Manufacturing

The case describes the journey of a large European energy company as it develops data and artificial intelligence (AI) capabilities. It covers the related organizational changes, technology investments, talent development, and external partnerships. More broadly, it provides an illustration of how AI and technology are impacting the energy sector and enabling the energy transition.

VTEX: A Global Leader in Digital Commerce From Brazil to the World

By L. Felipe Monteiro, Nikita Pillai, Anne-Marie Carrick

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Reference 6707
Published 25 Jan 2022
Length 29 page(s)
Topic Strategy
Region Global
Industry E-Commerce

The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).

Shiok Meats: Changing the Way We Eat

By N. Craig Smith, Erin McCormick

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Reference 6706
Published 10 Jun 2022
Length 5 page(s)
Topic Responsibility
Region Asia
Industry Food and Beverages Production

Do we have to completely change the way we eat to save the planet? If so, can business lead the way? Case protagonist Sandhya Sriram, a Singapore entrepreneur, is attempting to do just that. With a cofounder, she launches a start-up to ‘grow’ shrimp meat by replicating cells in a lab setting as an alternative to aquaculture settings that pollute the ocean.

Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

By David Dubois, Rebecca Liu

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Reference 6705
Published 11 Oct 2021
Length 7 page(s)
Topic Marketing
Region Asia
Industry E-Commerce

How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).

Anheuser-Busch InBev Acquisition of SABMiller: What Next for Megabrew?

By Massimo Massa, Ludo Van der Heyden, Jean Wee

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Reference 6704
Published 11 Mar 2024
Length 34 page(s)
Topic Economics & Finance
Region Global
Industry Consumer Goods, Food and Beverages Production

This case, described as the last big merger in the global beer industry, involves a valuation of the merged company using a basic discounted cash flow (DCF) methodology. Students are asked to calculate and compare the value of the merged entity with the standalone valuations of the respective companies to see if there is indeed value in merging.

Making Finance Fairer: The Multibillion Dollar Collapse of Greensill Capital & Lessons in Risk Management

By Claudia Zeisberger, Amit Mansukhani

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Reference 6699
Published 03 Dec 2021
Length 18 page(s)
Topic Responsibility
Region Europe
Industry Financial Services

This case describes the events leading up to the collapse of Greensill Capital in early 2021, examining the history and roles of the various stakeholders involved with a clear focus on risk management.

Michelin and the Global Tire Industry in 2021: Competing With a Sustainable Strategy

By Karel Cool, Laurent De Clara

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Reference 6697
Published 24 Oct 2023
Length 80 page(s)
Topic Strategy
Region Global

In April 2021, CEO Florent Menegaux outlined his “2030 Vision” for Michelin based on balanced value creation for “people, planet and profit”, making sustainability a cornerstone of his strategy.

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