91 cases found.
How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
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Reference 6705
Published 11 Oct 2021
Topic Marketing
Region Asia
Industry E-Commerce
How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
The events of the case exemplify the complexity involved in assessing the risks inherent in multinational business dealings with multiple stakeholders. The primary objective is to teach students to navigate business situations characterized by a misalignment of incentives and severe asymmetries of information.
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Reference 6699
Published 03 Dec 2021
Topic Responsibility
Region Europe
Industry Financial Services
The events of the case exemplify the complexity involved in assessing the risks inherent in multinational business dealings with multiple stakeholders. The primary objective is to teach students to navigate business situations characterized by a misalignment of incentives and severe asymmetries of information.
The case explores the journey of Marek Claassen, a German art lover who transformed a passion for building databases for local art galleries into a commercial venture that ranks artists worldwide. Artfacts seeks to rank all artists as transparently as the facts allow.
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Reference 6688
Published 08 Dec 2021
Region Europe
Industry Information Technology and Services
The case explores the journey of Marek Claassen, a German art lover who transformed a passion for building databases for local art galleries into a commercial venture that ranks artists worldwide. Artfacts seeks to rank all artists as transparently as the facts allow.
Kusha Ahmad is tasked with facilitating headcount reduction following the acquisition of the Societe Francaise de Biotechnologie (SFB) by Big American Pharmaceuticals (BAP), and the subsequent closure of the SFB office in Lyon, France. In accordance with regulations introduced in 2017, staff are entitled to a “rupture conventionnelle collective”.
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Reference 6684
Published 15 Nov 2021
Region Europe
Industry Biotechnology
Kusha Ahmad is tasked with facilitating headcount reduction following the acquisition of the Societe Francaise de Biotechnologie (SFB) by Big American Pharmaceuticals (BAP), and the subsequent closure of the SFB office in Lyon, France. In accordance with regulations introduced in 2017, staff are entitled to a “rupture conventionnelle collective”.
Kusha Ahmad is tasked with facilitating headcount reduction following the acquisition of the Societe Francaise de Biotechnologie (SFB) by Big American Pharmaceuticals (BAP), and the subsequent closure of the SFB office in Lyon, France. In accordance with regulations introduced in 2017, staff are entitled to a “rupture conventionnelle collective”.
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Reference 6684
Published 15 Nov 2021
Industry Biotechnology
Kusha Ahmad is tasked with facilitating headcount reduction following the acquisition of the Societe Francaise de Biotechnologie (SFB) by Big American Pharmaceuticals (BAP), and the subsequent closure of the SFB office in Lyon, France. In accordance with regulations introduced in 2017, staff are entitled to a “rupture conventionnelle collective”.
Kusha Ahmad is tasked with facilitating headcount reduction following the acquisition of the Societe Francaise de Biotechnologie (SFB) by Big American Pharmaceuticals (BAP), and the subsequent closure of the SFB office in Lyon, France. In accordance with regulations introduced in 2017, staff are entitled to a “rupture conventionnelle collective”.
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Reference 6684
Published 15 Nov 2021
Region Europe
Industry Biotechnology
Kusha Ahmad is tasked with facilitating headcount reduction following the acquisition of the Societe Francaise de Biotechnologie (SFB) by Big American Pharmaceuticals (BAP), and the subsequent closure of the SFB office in Lyon, France. In accordance with regulations introduced in 2017, staff are entitled to a “rupture conventionnelle collective”.
Michael Bertram, the head of NCH private equity in Ukraine, and his small management team try hard to transform corporate culture of their agricultural companies in order to make them more productive. They experiment with various incentive schemes to make farm manangers and employees to embrace the owners’ attitude.
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Reference 6682
Published 17 Nov 2021
Region Europe
Industry Agriculture
Michael Bertram, the head of NCH private equity in Ukraine, and his small management team try hard to transform corporate culture of their agricultural companies in order to make them more productive. They experiment with various incentive schemes to make farm manangers and employees to embrace the owners’ attitude.
Michael Bertram, the head of NCH private equity in Ukraine, and his small management team try hard to transform corporate culture of their agricultural companies in order to make them more productive. They experiment with various incentive schemes to make farm manangers and employees to embrace the owners’ attitude.
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Reference 6682
Published 17 Nov 2021
Region Europe
Industry Agriculture
Michael Bertram, the head of NCH private equity in Ukraine, and his small management team try hard to transform corporate culture of their agricultural companies in order to make them more productive. They experiment with various incentive schemes to make farm manangers and employees to embrace the owners’ attitude.
SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in emerging markets with a unique bus-hailing model. In March 2020, with 150,000 bookings in one day across its operating geographies, it reached its highest utilization rate and gross profit margin. Then Covid-19 hit. SWVL’s first reaction was to shut down operations and hunker down.
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Reference 6680
Published 08 Jun 2021
Topic Entrepreneurship
Region Middle-East
Industry Internet, Transportation/Trucking/Railroad
SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in emerging markets with a unique bus-hailing model. In March 2020, with 150,000 bookings in one day across its operating geographies, it reached its highest utilization rate and gross profit margin. Then Covid-19 hit. SWVL’s first reaction was to shut down operations and hunker down.
Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.
Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.
Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
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Reference 6677
Published 27 May 2021
Topic Marketing
Region South America
Industry Financial Services, Banking
Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
On January 28th, 2021 Netflix Inc., an online streaming service provider based in Los Gatos, California, reported a positive cash flow from operating activities for the first time since 2014. The cases explores how Netflix’s accounting choices contributed to this achievement.
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Reference 6676
Published 19 Nov 2021
Topic Economics & Finance
Region North America
On January 28th, 2021 Netflix Inc., an online streaming service provider based in Los Gatos, California, reported a positive cash flow from operating activities for the first time since 2014. The cases explores how Netflix’s accounting choices contributed to this achievement.