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18 case(s) found.

The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

By  Pierre Chandon,  Shilaan Alzahawi
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Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

    Published 31 Aug 2018

    Reference 6424

    Length 28 page(s)

    Topic Marketing

    Region North America

    Industry Computer Software,  Health, Wellness and Fitness

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    The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

    By  Pierre Chandon,  Shilaan Alzahawi
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    Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.
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      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      By  Pierre Chandon,  Laura Heely,  Fernando Machado
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      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

        Published 25 Jun 2018

        Reference 6402

        Length 34 page(s)

        Topic Marketing

        Region Global

        Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

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        Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

        By  Pierre Chandon,  Laura Heely,  Fernando Machado
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        Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
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          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

          By  Pierre Chandon,  Laura Heely
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          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

            Published 06 Jun 2018

            Reference 6317

            Length 16 page(s)

            Topic Marketing

            Region Europe

            Industry Dairy,  Food and Beverages Production

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            Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

            By  Pierre Chandon,  Laura Heely
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            After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
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              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

              By  Joerg Niessing,  Pierre Chandon
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              In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                Published 11 Oct 2017

                Reference 6198

                Length 6 page(s)

                Topic Marketing

                Region Global

                Industry Higher Education

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                Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

                By  Joerg Niessing,  Pierre Chandon
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                In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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                  L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                  By  Haiyang Yang,  Pierre Chandon
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                  Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                    Published 07 May 2013

                    Reference 5960

                    Length 26 page(s)

                    Topic Marketing

                    Region Asia

                    Industry Cosmetics,  Luxury Goods and Jewelry

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                    L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                    By  Haiyang Yang,  Pierre Chandon
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                    Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
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                      Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                      By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
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                      Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                        Published 28 Jun 2010

                        Reference 5685

                        Length 21 page(s)

                        Topic Marketing

                        Region Europe

                        Industry Consumer Goods

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                        Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                        By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
                        Add to cart popular award extra
                        Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
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