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9 cases found.

The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

By Pierre Chandon, Shilaan Alzahawi
Reference 6424
Published 31 Aug 2018
Topic Marketing
Region North America
Industry Computer Software, Health, Wellness and Fitness

Serial social entrepreneur Andreas Souvaliotis is looking at new ways to achieve his lifelong mission: to improve the health and wellness of his Canadian compatriots. His previous venture, Green Rewards, demonstrated the power of loyalty rewards to promote environmentally-conscious purchases.

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Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

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By Pierre Chandon, Laura Heely, Fernando Machado
Reference 6402
Published 25 Jun 2018
Topic Marketing
Region Global
Industry Restaurants, Food and Beverages Production, Health, Wellness and Fitness

Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

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Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

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By Pierre Chandon, Laura Heely
Reference 6317
Published 06 Jun 2018
Topic Marketing
Region Europe
Industry Dairy, Food and Beverages Production

After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

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Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

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By Joerg Niessing, Pierre Chandon
Reference 6198
Published 11 Oct 2017
Topic Marketing
Region Global
Industry Higher Education

In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

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By Haiyang Yang, Pierre Chandon
Reference 5960
Published 07 May 2013
Topic Marketing
Region Asia
Industry Cosmetics, Luxury Goods and Jewelry

Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

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By Yakov Bart, Pierre Chandon, Steven Sweldens, Raquel Seabra de Sousa
Reference 5685
Published 28 Jun 2010
Topic Marketing
Region Europe
Industry Consumer Goods

Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

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Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

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By Pierre Chandon, Pedro Pacheco Guimaraes
Reference 5188
Published 01 Feb 2004
Topic Marketing
Region South America
Industry Consumer Goods

Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

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Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

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By Vadim Grigorian, Pierre Chandon
Reference 4948
Published 01 Jan 2004
Topic Marketing
Region Europe
Industry Apparel and Fashion

Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.

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Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

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By Pierre Chandon, Klaus Wertenbroch, Nicholas Rowell
Reference 4929
Published 30 Nov 2007
Topic Marketing
Region Europe
Industry Cosmetics, Luxury Goods and Jewelry

Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

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The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market

Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

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