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4 case(s) found.

The Nintendo Wii: Lessons Learned from Noncustomers

By  W. Chan Kim,  Renée Mauborgne,  Jason Hunter
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This case illustrates that if companies wish to tap into latent demand and create organic growth, they must learn from noncustomers.

    Published 26 Feb 2013

    Reference 5952

    Length 3 page(s)

    Topic Strategy

    Region Global

    Industry Computer Software,  Entertainment,  Information Technology and Services

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    The Nintendo Wii: Lessons Learned from Noncustomers

    By  W. Chan Kim,  Renée Mauborgne,  Jason Hunter
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    This case illustrates that if companies wish to tap into latent demand and create organic growth, they must learn from noncustomers.
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      Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

      By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling,  Jee Eun Lee
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      This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.

        Published 25 Feb 2013

        Reference 5949

        Length 10 page(s)

        Topic Strategy

        Region North America

        Industry Information Technology and Services,  E-Commerce

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        Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

        By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling,  Jee Eun Lee
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        This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
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          Zappos.com (A): Bring the Shoe Store to Your Home

          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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          This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.

            Published 25 Feb 2013

            Reference 5932

            Length 9 page(s)

            Topic Strategy

            Region North America

            Industry Information Technology and Services

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            Zappos.com (A): Bring the Shoe Store to Your Home

            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
            Add to cart popular
            This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
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              Zappos.com (B): Strategy Powered by Culture and People

              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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              The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.

                Published 25 Feb 2013

                Reference 5932

                Length 7 page(s)

                Topic Strategy

                Region North America

                Industry Information Technology and Services

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                Zappos.com (B): Strategy Powered by Culture and People

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                Add to cart popular
                The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
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